AI After Dark: From Brief to Brand

Getting better results from AI

Thursday 5 March

What you leave with tonight

Personal Brief

A document about who you are and how you work — loaded into H+Co ChatGPT so every AI conversation is calibrated to you.

Deep Research output

A comprehensive research document covering the competitive landscape, cultural moment, and category conventions.

Research extraction

Structured strategic insights — audience options, brand enemies, whitespace, and one cultural tension.

Brand Strategy document

Your four human decisions — audience, enemy, tone, one word — compiled on a single page. The foundation for everything.

Brand project folder

A dedicated folder in H+Co ChatGPT where your brand conversations live — ready for Session 2.

Step 01

Choose your category

Pick one of four product categories: Functional Drink, Dog Food, Sunscreen, or Trail Shoe.

Your brief

A lightly sparkling, adaptogen-based functional drink. Australian-made. 330ml cans. Three flavours at launch.

Category: Functional beverages — the fastest-growing segment in Australian non-alcoholic drinks. Currently dominated by two extremes: clinical wellness brands that lecture you about ingredients, and energy drinks that treat your body like a machine.

Competition: Remedy (gut health, friendly, approachable), Nexba (sugar-free, clean, functional), Liquid Death (attitude-first, punk water), Red Bull (performance, extreme, unapologetic). None of them talk to the person who's outgrown energy drinks but hasn't bought into the wellness aesthetic.

The person: Works hard, thinks carefully about what they consume, but doesn't make a performance of it. Not a wellness warrior. Not a gym bro. Someone who wants to feel sharp without feeling like they've joined a movement.

The occasion: 2pm on a Tuesday. The meeting that won't end. The afternoon where coffee feels like too much and water feels like not enough. Or: the Saturday morning replacement for the hangover coffee.

The tension: Every functional drink either talks to you like you're sick (wellness) or like you're a machine (energy). Nobody talks to you like you're a person who wants to feel good and get on with their day.

The brief gives you the tension — your job is to resolve it.

Technique	What it does
Prompt chaining	One tool's output becomes the next tool's input — each step builds on the last
Role prompting	Assigning Claude a specific perspective or expertise before you ask your question

Step 02

Write your Personal Brief

Open Claude in H+Co ChatGPT. Claude will interview you — one question at a time — about your role, what you're working on, how you like to communicate, and what you want AI to help you with. When it has enough, ask it to compile everything into a Personal Brief.

Save it in your H+Co ChatGPT system settings. Paste a copy into your Google Doc.

H+Co ChatGPT

I need you to interview me so you can write my Personal Brief — a short document about who I am and how I work that I'll paste into AI conversations to get better, more relevant output. Here's how this works: - Ask me one question at a time. - Keep it conversational — no forms, no bullet-point lists of things to fill in. - Probe deeper where it's useful. If I say something vague, ask a follow-up. - Stop when you have enough to write the brief. You need to cover: - My role and what I actually do day-to-day - Any specialist knowledge or expertise I bring - How I communicate — formal or casual, direct or detailed - What I value in good work - What frustrates me or wastes my time - What kinds of tasks I'd use AI for When you're done interviewing me, write my Personal Brief as a concise third-person document (e.g. "[Name] is a…") under 200 words. No filler, no flattery. Every sentence should be useful. The goal is to give AI enough context about me that its output is immediately more relevant. Start by asking me your first question.

Step 03

Launch your research

Open Gemini Deep Research and brief it to investigate your category — competitive landscape, white space, audience mindsets, cultural tensions, and what existing brands are getting wrong.

Select Deep Research from the Tools menu

Hit go.

This is prompt chaining — using the output of one tool as the input for the next. What Gemini finds becomes the raw material Claude works with in the next step.

Google Workspace

I need a comprehensive research report on the Australian functional beverage category. This is for a brand strategy project — I'm looking for strategic insight, not just a list of players. Please investigate three areas: 1. Competitive landscape Who are the key brands in the Australian functional drink space? For each, I need: their positioning, their visual identity approach, the language they use, and the audience they're targeting. Pay attention to what they all say — and what none of them say. I'm looking for claimed territory and open whitespace. Include: Remedy, Nexba, Liquid Death (Australian presence), Red Bull, Kombucha brands, any emerging adaptogen or nootropic drinks. Also look at relevant international brands that signal where the category is heading. 2. The cultural moment What's happening in Australian attitudes toward wellness, productivity, energy, and functional food and drink right now? I need to understand the cultural tension — are people buying into wellness branding or getting tired of it? What's the mood? Look at consumer sentiment, media coverage, social conversation, and any relevant trend data. 3. Naming and visual conventions What naming patterns dominate the category? What's overused? What visual tropes appear on every shelf — colour palettes, typography styles, illustration vs photography, packaging formats? I want to know what the default looks like so we can avoid it. Organise your findings under these three headings. For each section, end with a short "so what" — the strategic implication of what you found.

Gemini generates a research plan and starts working

Step 04

Extract what mattersPrompt chaining

Your research is back. Paste the full output into your Google Doc, then into Claude and ask it to extract the most interesting audience mindsets, the strongest brand enemies, the cultural tension in the category, and any white space that feels unclaimed.

Ask for options, not conclusions. You're not asking Claude to make your strategy — you're asking it to surface possibilities. The decisions are yours.

Paste Claude's extraction into your Google Doc.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian functional drink category. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy a functional drink — not demographics, but mindsets. How do they think about energy, wellness, and productivity? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new functional drink brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 05

Make four decisionsRole prompting

Work through these in order. For each one, assign Claude a role before you ask — this is role prompting. Same question, different expertise, different answer.

1 Pick your audience

Ask a cultural strategist for three distinct audience options. Review them, pick one. Claude will push back and ask you to justify it. Sit with it before you confirm.

H+Co ChatGPTRole prompting

You are a senior brand strategist who has spent 15 years building challenger brands in competitive Australian FMCG categories. You understand how to turn an audience insight into a brand that actually connects. I'm building a new Australian functional drink brand. From my research, I've chosen this audience mindset: [PASTE YOUR CHOSEN AUDIENCE MINDSET HERE] Expand on this audience. I need to understand: - Who is this person really? Not demographics — describe their worldview, their daily reality, how they think about what they consume. - What do they believe that most people in the category ignore? - What are they currently doing instead of buying a functional drink? What's the substitute behaviour? - What would make them switch? What would a brand need to say or do or feel like to get their attention? Before confirming, push back. Offer one alternative I might not have considered. Ask me why this audience over the others. Keep the description grounded and recognisable. I should be able to picture a specific person, not a character in an essay. Aim for a paragraph per question, not a page.

2 Pick your enemy

Ask a brand strategist for three things this brand could position itself against. Not a competitor — an attitude, a behaviour, or a category cliche. Pick one.

H+Co ChatGPTRole prompting

You are a brand strategist who thinks carefully about category conventions and the beliefs that sustain them. You understand that the best brand enemies are real patterns in the culture, not strawmen. I'm building a new Australian functional drink brand. I've chosen this as my brand enemy — the belief or behaviour my brand is fighting against: [PASTE YOUR CHOSEN BRAND ENEMY HERE] Sharpen this enemy for me: - Why does this belief or behaviour exist? What sustains it? - Who benefits from it staying the way it is? - What would it actually look like to challenge it — not in advertising, but in how a brand behaves? - What's the risk of fighting this enemy? Where could it go wrong? Before confirming, push back. Suggest one reason this enemy might be wrong. Ask me to defend my choice. Keep it strategic and grounded. A paragraph per question is enough. I need to understand the enemy clearly, not read a manifesto about it.

3 Pick your tone

Three options only: irreverent, understated, or earnest. Ask Claude to make the case for each given your audience and enemy. Pick one.

Irreverent

Confident, slightly cheeky, willing to poke fun at the category. Doesn't take itself too seriously.

"Your kombucha is trying too hard. We're just a drink."

Understated

Quiet confidence. Says less, means more. Premium without performing it.

"Feel good. Get on with your day."

Earnest

Genuine, warm, direct. Believes in what it's doing without being preachy about it.

"We made this because we wanted something better. We think you will too."

4 Pick your word

If this brand could own one word in the mind of the consumer, what would it be? Ask for three options with the logic behind each. Pick one.

These four decisions are where sixty people in the room become sixty different brands. Same brief, same tools — the decisions compound.

H+Co ChatGPT

I'm building a new Australian functional drink brand. Here are the strategic decisions I've made so far: Audience: [PASTE YOUR CHOSEN AUDIENCE] Enemy: [PASTE YOUR CHOSEN ENEMY] Tone: [YOUR CHOICE: irreverent, understated, or earnest] Based on these decisions, propose five single words this brand could own in the customer's mind. Not taglines. Not phrases. Single words. For each word: - State the word - Write one sentence defending why it's the right word for this specific audience, against this specific enemy, in this specific tone The words should be genuinely different from each other — not five synonyms. I want range so I can make a real choice. Important: These words need to be commercially useful. A good brand word is one you could put on packaging, build a campaign around, and explain to a retailer in one sentence. Avoid abstract or conceptual words that sound interesting but don't connect to a real product experience. After I pick a word, push back. Tell me what's risky about it. Suggest one word I didn't ask for.

Step 06

Build your Brand Strategy document

Ask Claude to compile everything into a one-page Brand Strategy document — your audience, enemy, tone, one word, and the cultural tension the brand lives inside.

Paste it into your Google Doc.

H+Co ChatGPT

Compile my brand strategy into a single clean document. Here are the decisions I've made: Audience: [PASTE YOUR CHOSEN AUDIENCE — the expanded version] Enemy: [PASTE YOUR CHOSEN ENEMY — the expanded version] Tone: [YOUR CHOICE: irreverent, understated, or earnest] One word: [YOUR CHOSEN WORD] My defence of this word: [YOUR OWN SENTENCE] Cultural tension from research: [PASTE THE CULTURAL TENSION FROM THE EXTRACTION] Write this as a one-page Brand Strategy document. Use these exact sections: 1. The Person — who this brand is for (one paragraph) 2. The Enemy — what this brand is against (one paragraph) 3. The Tone — how this brand speaks (one sentence plus a short "sounds like / doesn't sound like" comparison) 4. The Word — the one word this brand owns, with the defence 5. The Tension — the cultural tension that gives this brand permission to exist Write in plain, direct language. This is a working document that needs to brief a designer, a copywriter, and an image generation tool over the next three weeks. Keep every sentence useful. No repetition, no padding, no editorial flourishes.

Before next Thursday

Your Google Doc is your record — make sure everything is in there
Set up your brand project folder in H+Co ChatGPT
Full documentation is on its way — if you didn't finish something tonight, complete it before Session 2

Next week: naming, visual identity, and building an AI assistant that knows your brand inside out.

Techniques you used tonight

Technique	What it is
Prompt chaining	Using the output of one tool as the input for the next
Role prompting	Assigning Claude a role before asking — changes the angle of the answer

Step 01

Choose your category

Pick one of four product categories: Functional Drink, Dog Food, Sunscreen, or Trail Shoe.

Your brief

A premium, Australian-made dry dog food. Natural ingredients. Three recipes at launch.

Category: Premium pet food — one of the fastest-growing segments in Australian retail. Currently dominated by two extremes: clinical vet-endorsed brands that guilt you into spending more, and supermarket brands that hide behind happy dog photos.

Competition: Royal Canin (vet-endorsed, clinical, premium), Black Hawk (Australian, natural, mid-premium), Advance (science-led, functional), Ivory Coat (grain-free, holistic). None of them talk to the person who loves their dog but doesn't want to be talked to like a helicopter parent.

The person: Loves their dog. Feeds them well. But doesn't define their identity around being a "pet parent." Not into grain-free anxiety or raw-food evangelism. Just wants good food, clearly made, no guilt trips.

The occasion: Standing in the pet food aisle on a Saturday, overwhelmed by claims. Or: reordering online and wondering if they should switch from the brand that's been steadily getting more expensive.

The tension: Every premium dog food either talks to you like you're neglecting your dog (vet brands) or like you're buying a lifestyle (boutique brands). Nobody just makes good food and lets you get on with it.

The brief gives you the tension — your job is to resolve it.

Technique	What it does
Prompt chaining	One tool's output becomes the next tool's input — each step builds on the last
Role prompting	Assigning Claude a specific perspective or expertise before you ask your question

Step 02

Write your Personal Brief

Save it in your H+Co ChatGPT system settings. Paste a copy into your Google Doc.

H+Co ChatGPT

Step 03

Launch your research

Open Gemini Deep Research and brief it to investigate your category — competitive landscape, white space, audience mindsets, cultural tensions, and what existing brands are getting wrong.

Select Deep Research from the Tools menu

Hit go.

This is prompt chaining — using the output of one tool as the input for the next. What Gemini finds becomes the raw material Claude works with in the next step.

Google Workspace

I need a comprehensive research report on the Australian premium pet food category, with a specific focus on premium dry dog food. This is for a brand strategy project — I'm looking for strategic insight, not just a list of players. Please investigate three areas: 1. Competitive landscape Who are the key brands in the Australian premium dog food space? For each, I need: their positioning, their visual identity approach, the language they use, and the audience they're targeting. Pay attention to what they all say — and what none of them say. I'm looking for claimed territory and open whitespace. Include: Royal Canin, Black Hawk, Advance, Ivory Coat, Open Farm, Scratch, Lyka (fresh food competitor), any emerging Australian-made or DTC dog food brands. Also look at relevant international brands that signal where the category is heading. 2. The cultural moment What's happening in Australian attitudes toward pet ownership, pet food, humanisation of pets, and premium pet spending right now? I need to understand the cultural tension — are people buying into the "pet parent" identity or getting tired of it? What's the mood? Look at consumer sentiment, media coverage, social conversation, and any relevant trend data. 3. Naming and visual conventions What naming patterns dominate the category? What's overused? What visual tropes appear on every shelf — colour palettes, typography styles, illustration vs photography, packaging formats? I want to know what the default looks like so we can avoid it. Organise your findings under these three headings. For each section, end with a short "so what" — the strategic implication of what you found.

Gemini generates a research plan and starts working

Step 04

Extract what mattersPrompt chaining

Ask for options, not conclusions. You're not asking Claude to make your strategy — you're asking it to surface possibilities. The decisions are yours.

Paste Claude's extraction into your Google Doc.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian premium pet food category. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy a premium dog food — not demographics, but mindsets. How do they think about feeding their dog, about pet ownership, about spending? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new premium dog food brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 05

Make four decisionsRole prompting

Work through these in order. For each one, assign Claude a role before you ask — this is role prompting. Same question, different expertise, different answer.

1 Pick your audience

Ask a cultural strategist for three distinct audience options. Review them, pick one. Claude will push back and ask you to justify it. Sit with it before you confirm.

H+Co ChatGPTRole prompting

You are a senior brand strategist who has spent 15 years building challenger brands in competitive Australian FMCG categories. You understand how to turn an audience insight into a brand that actually connects. I'm building a new Australian premium dog food brand. From my research, I've chosen this audience mindset: [PASTE YOUR CHOSEN AUDIENCE MINDSET HERE] Expand on this audience. I need to understand: - Who is this person really? Not demographics — describe their worldview, their daily reality, how they think about what they consume. - What do they believe that most people in the category ignore? - What are they currently doing instead of buying a premium dog food? What's the substitute behaviour? - What would make them switch? What would a brand need to say or do or feel like to get their attention? Before confirming, push back. Offer one alternative I might not have considered. Ask me why this audience over the others. Keep the description grounded and recognisable. I should be able to picture a specific person, not a character in an essay. Aim for a paragraph per question, not a page.

2 Pick your enemy

Ask a brand strategist for three things this brand could position itself against. Not a competitor — an attitude, a behaviour, or a category cliche. Pick one.

H+Co ChatGPTRole prompting

You are a brand strategist who thinks carefully about category conventions and the beliefs that sustain them. You understand that the best brand enemies are real patterns in the culture, not strawmen. I'm building a new Australian premium dog food brand. I've chosen this as my brand enemy — the belief or behaviour my brand is fighting against: [PASTE YOUR CHOSEN BRAND ENEMY HERE] Sharpen this enemy for me: - Why does this belief or behaviour exist? What sustains it? - Who benefits from it staying the way it is? - What would it actually look like to challenge it — not in advertising, but in how a brand behaves? - What's the risk of fighting this enemy? Where could it go wrong? Before confirming, push back. Suggest one reason this enemy might be wrong. Ask me to defend my choice. Keep it strategic and grounded. A paragraph per question is enough. I need to understand the enemy clearly, not read a manifesto about it.

3 Pick your tone

Three options only: irreverent, understated, or earnest. Ask Claude to make the case for each given your audience and enemy. Pick one.

Irreverent

Confident, slightly cheeky, willing to poke fun at the category. Doesn't take itself too seriously.

"Your vet's premium pick costs $90 a bag. We just made good food."

Understated

Quiet confidence. Says less, means more. Premium without performing it.

"Good food. Happy dog. That's it."

Earnest

Genuine, warm, direct. Believes in what it's doing without being preachy about it.

"We made this because we wanted something better for our dogs. We think you will too."

4 Pick your word

If this brand could own one word in the mind of the consumer, what would it be? Ask for three options with the logic behind each. Pick one.

These four decisions are where sixty people in the room become sixty different brands. Same brief, same tools — the decisions compound.

H+Co ChatGPT

I'm building a new Australian premium dog food brand. Here are the strategic decisions I've made so far: Audience: [PASTE YOUR CHOSEN AUDIENCE] Enemy: [PASTE YOUR CHOSEN ENEMY] Tone: [YOUR CHOICE: irreverent, understated, or earnest] Based on these decisions, propose five single words this brand could own in the customer's mind. Not taglines. Not phrases. Single words. For each word: - State the word - Write one sentence defending why it's the right word for this specific audience, against this specific enemy, in this specific tone The words should be genuinely different from each other — not five synonyms. I want range so I can make a real choice. Important: These words need to be commercially useful. A good brand word is one you could put on packaging, build a campaign around, and explain to a retailer in one sentence. Avoid abstract or conceptual words that sound interesting but don't connect to a real product experience. After I pick a word, push back. Tell me what's risky about it. Suggest one word I didn't ask for.

Step 06

Build your Brand Strategy document

Ask Claude to compile everything into a one-page Brand Strategy document — your audience, enemy, tone, one word, and the cultural tension the brand lives inside.

Paste it into your Google Doc.

H+Co ChatGPT

Before next Thursday

Your Google Doc is your record — make sure everything is in there
Set up your brand project folder in H+Co ChatGPT
Full documentation is on its way — if you didn't finish something tonight, complete it before Session 2

Next week: naming, visual identity, and building an AI assistant that knows your brand inside out.

Techniques you used tonight

Technique	What it is
Prompt chaining	Using the output of one tool as the input for the next
Role prompting	Assigning Claude a role before asking — changes the angle of the answer

Step 01

Choose your category

Pick one of four product categories: Functional Drink, Dog Food, Sunscreen, or Trail Shoe.

Your brief

A daily-wear SPF50+ sunscreen. Australian-made. Lightweight formula. Three variants at launch (face, body, tinted).

Category: Suncare — one of the most trusted and most boring categories in Australian retail. Currently dominated by two extremes: pharmacy brands that feel like medical compliance, and beauty brands that treat sunscreen as skincare with SPF tacked on.

Competition: Cancer Council (trusted, institutional, duty-driven), Bondi Sands (lifestyle, beach, aspirational), Ultra Violette (beauty-first, premium, Gen Z), Banana Boat (family, fun, mass market). None of them talk to the person who wears sunscreen every day but doesn't want it to feel like either a chore or a beauty ritual.

The person: Wears sunscreen because they know they should. Doesn't need convincing about UV damage. But doesn't want sunscreen to be a whole thing — not a 12-step skincare routine, not a beach lifestyle, not a guilt trip from a cancer charity.

The occasion: 7:30am on a weekday. Getting ready for work. Sunscreen is the last step before keys and phone. Or: Saturday morning before taking the kids to sport. It should be as automatic as deodorant.

The tension: Every sunscreen brand either makes you feel guilty (health brands) or makes you feel like you need to be beautiful (beauty brands). Nobody just makes sunscreen for people who wear it every day because it's the smart thing to do.

The brief gives you the tension — your job is to resolve it.

Technique	What it does
Prompt chaining	One tool's output becomes the next tool's input — each step builds on the last
Role prompting	Assigning Claude a specific perspective or expertise before you ask your question

Step 02

Write your Personal Brief

Save it in your H+Co ChatGPT system settings. Paste a copy into your Google Doc.

H+Co ChatGPT

Step 03

Launch your research

Open Gemini Deep Research and brief it to investigate your category — competitive landscape, white space, audience mindsets, cultural tensions, and what existing brands are getting wrong.

Select Deep Research from the Tools menu

Hit go.

This is prompt chaining — using the output of one tool as the input for the next. What Gemini finds becomes the raw material Claude works with in the next step.

Google Workspace

I need a comprehensive research report on the Australian suncare and sunscreen category. This is for a brand strategy project — I'm looking for strategic insight, not just a list of players. Please investigate three areas: 1. Competitive landscape Who are the key brands in the Australian sunscreen space? For each, I need: their positioning, their visual identity approach, the language they use, and the audience they're targeting. Pay attention to what they all say — and what none of them say. I'm looking for claimed territory and open whitespace. Include: Cancer Council, Bondi Sands, Ultra Violette, Banana Boat, La Roche-Posay (Australian presence), Hamilton, Invisible Zinc, and any emerging daily-wear SPF brands. Also look at relevant international brands that signal where the category is heading. 2. The cultural moment What's happening in Australian attitudes toward sun protection, daily SPF use, skin health, and the intersection of suncare and skincare right now? I need to understand the cultural tension — are people buying into the beauty-fication of sunscreen or getting tired of it? What's the mood? Look at consumer sentiment, media coverage, social conversation, and any relevant trend data. 3. Naming and visual conventions What naming patterns dominate the category? What's overused? What visual tropes appear on every shelf — colour palettes, typography styles, illustration vs photography, packaging formats? I want to know what the default looks like so we can avoid it. Organise your findings under these three headings. For each section, end with a short "so what" — the strategic implication of what you found.

Gemini generates a research plan and starts working

Step 04

Extract what mattersPrompt chaining

Ask for options, not conclusions. You're not asking Claude to make your strategy — you're asking it to surface possibilities. The decisions are yours.

Paste Claude's extraction into your Google Doc.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian suncare category. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy a sunscreen — not demographics, but mindsets. How do they think about sun protection, skincare, and daily habits? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new sunscreen brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 05

Make four decisionsRole prompting

Work through these in order. For each one, assign Claude a role before you ask — this is role prompting. Same question, different expertise, different answer.

1 Pick your audience

Ask a cultural strategist for three distinct audience options. Review them, pick one. Claude will push back and ask you to justify it. Sit with it before you confirm.

H+Co ChatGPTRole prompting

You are a senior brand strategist who has spent 15 years building challenger brands in competitive Australian FMCG categories. You understand how to turn an audience insight into a brand that actually connects. I'm building a new Australian daily sunscreen brand. From my research, I've chosen this audience mindset: [PASTE YOUR CHOSEN AUDIENCE MINDSET HERE] Expand on this audience. I need to understand: - Who is this person really? Not demographics — describe their worldview, their daily reality, how they think about what they consume. - What do they believe that most people in the category ignore? - What are they currently doing instead of buying a daily sunscreen? What's the substitute behaviour? - What would make them switch? What would a brand need to say or do or feel like to get their attention? Before confirming, push back. Offer one alternative I might not have considered. Ask me why this audience over the others. Keep the description grounded and recognisable. I should be able to picture a specific person, not a character in an essay. Aim for a paragraph per question, not a page.

2 Pick your enemy

Ask a brand strategist for three things this brand could position itself against. Not a competitor — an attitude, a behaviour, or a category cliche. Pick one.

H+Co ChatGPTRole prompting

You are a brand strategist who thinks carefully about category conventions and the beliefs that sustain them. You understand that the best brand enemies are real patterns in the culture, not strawmen. I'm building a new Australian daily sunscreen brand. I've chosen this as my brand enemy — the belief or behaviour my brand is fighting against: [PASTE YOUR CHOSEN BRAND ENEMY HERE] Sharpen this enemy for me: - Why does this belief or behaviour exist? What sustains it? - Who benefits from it staying the way it is? - What would it actually look like to challenge it — not in advertising, but in how a brand behaves? - What's the risk of fighting this enemy? Where could it go wrong? Before confirming, push back. Suggest one reason this enemy might be wrong. Ask me to defend my choice. Keep it strategic and grounded. A paragraph per question is enough. I need to understand the enemy clearly, not read a manifesto about it.

3 Pick your tone

Three options only: irreverent, understated, or earnest. Ask Claude to make the case for each given your audience and enemy. Pick one.

Irreverent

Confident, slightly cheeky, willing to poke fun at the category. Doesn't take itself too seriously.

"Your skincare routine has eleven steps. Ours has one."

Understated

Quiet confidence. Says less, means more. Premium without performing it.

"SPF50+. Every day. Done."

Earnest

Genuine, warm, direct. Believes in what it's doing without being preachy about it.

"We made this because sunscreen shouldn't feel like a sacrifice. We think you'll agree."

4 Pick your word

If this brand could own one word in the mind of the consumer, what would it be? Ask for three options with the logic behind each. Pick one.

These four decisions are where sixty people in the room become sixty different brands. Same brief, same tools — the decisions compound.

H+Co ChatGPT

I'm building a new Australian daily sunscreen brand. Here are the strategic decisions I've made so far: Audience: [PASTE YOUR CHOSEN AUDIENCE] Enemy: [PASTE YOUR CHOSEN ENEMY] Tone: [YOUR CHOICE: irreverent, understated, or earnest] Based on these decisions, propose five single words this brand could own in the customer's mind. Not taglines. Not phrases. Single words. For each word: - State the word - Write one sentence defending why it's the right word for this specific audience, against this specific enemy, in this specific tone The words should be genuinely different from each other — not five synonyms. I want range so I can make a real choice. Important: These words need to be commercially useful. A good brand word is one you could put on packaging, build a campaign around, and explain to a retailer in one sentence. Avoid abstract or conceptual words that sound interesting but don't connect to a real product experience. After I pick a word, push back. Tell me what's risky about it. Suggest one word I didn't ask for.

Step 06

Build your Brand Strategy document

Ask Claude to compile everything into a one-page Brand Strategy document — your audience, enemy, tone, one word, and the cultural tension the brand lives inside.

Paste it into your Google Doc.

H+Co ChatGPT

Before next Thursday

Your Google Doc is your record — make sure everything is in there
Set up your brand project folder in H+Co ChatGPT
Full documentation is on its way — if you didn't finish something tonight, complete it before Session 2

Next week: naming, visual identity, and building an AI assistant that knows your brand inside out.

Techniques you used tonight

Technique	What it is
Prompt chaining	Using the output of one tool as the input for the next
Role prompting	Assigning Claude a role before asking — changes the angle of the answer

Step 01

Read your brief

Everyone is building the same product. Your job across four weeks is to find a territory that's yours.

Your brief

A single Australian-made sneaker. New brand. One silhouette at launch.

Category: Performance sneakers — a space where global brands dominate distribution and mindshare with trail-ready, gorpcore-crossover silhouettes. Currently split between mass-market runners from major athletic brands and a handful of specialist brands with cult followings. The whitespace is a brand that's local, considered, and community-rooted before it's commercial.

Competition: Salomon (ubiquitous, performance-first, gorpcore crossover), HOKA (maximalist, comfort, mainstream), Nike (brand leverage, style-led), New Balance (heritage cool, dad-shoe revival). None of them are Australian-made, and none of them talk to the person who's tired of seeing the same sneakers on every feed and every trail.

The person: Cares deeply about what's on their feet but doesn't need a brand to tell them they have taste. Notices what other people are wearing, moves between trail and street without thinking about it, and would rather discover a brand than be sold one. Values craft and locality over global scale.

The occasion: Saturday morning, 6am on a trail they know well enough to run alone. Or: Saturday night, the shoe someone asks about at the bar. Or: the forum post where someone asks "what are you actually wearing?" and the answer isn't Salomon.

The tension: Every sneaker brand either chases mass-market scale (Nike, Salomon, HOKA) or stays so niche it's hard to find. Nobody is building an Australian sneaker that's genuinely good, genuinely local, and moves between trail and street — without trying to be the next global brand.

The brief gives you the tension — your job is to resolve it.

Technique	What it does
Prompt chaining	One tool's output becomes the next tool's input — each step builds on the last
Role prompting	Assigning Claude a specific perspective or expertise before you ask your question

Step 02

Write your Personal Brief

Before you touch the brand, tell AI who you are. AI gives generic output because it doesn't know anything about you. Instead of filling in a template, you'll ask Claude to interview you.

Answer honestly — short answers are fine. When Claude produces your brief, push back and revise. Two or three rounds is normal.

H+Co ChatGPT

Step 03

Launch your research

Paste this prompt into Gemini Deep Research and hit go.

Select Deep Research from the Tools menu

Google Workspace

I need a comprehensive research report on the Australian sneaker market — specifically performance-oriented sneakers that cross over between trail running and street. Think Salomon XT-6 territory: gorpcore, outdoor performance, but worn everywhere. This is for a brand strategy project — I'm looking for strategic insight, not just a list of players. Please investigate three areas: 1. Competitive landscape Who are the key brands in the performance sneaker / trail-crossover space, with particular attention to the Australian market? For each, I need: their positioning, their visual identity approach, the language they use, and the audience they're targeting. Pay attention to what they all say — and what none of them say. I'm looking for claimed territory and open whitespace. Include: Salomon, HOKA, Nike, New Balance, On Running, ASICS, and any emerging Australian-made or independent sneaker brands. Also look at relevant gorpcore-adjacent brands and small-batch footwear makers that signal where the category is heading. 2. The cultural moment What's happening in sneaker culture, gorpcore, and the intersection of performance gear and fashion right now — particularly in Australia? I need to understand the cultural tension — are people buying into mass-market performance brands or looking for alternatives? What's the mood in sneaker communities, gear forums, and outdoor culture? Look at consumer sentiment, media coverage, social conversation, and any relevant trend data. 3. Naming and visual conventions What naming patterns dominate the performance sneaker category? What's overused? What visual tropes appear on every brand — colour palettes, typography styles, photography approaches, packaging formats? I want to know what the default looks like so we can avoid it. Organise your findings under these three headings. For each section, end with a short "so what" — the strategic implication of what you found.

Gemini generates a research plan and starts working

Step 04

Extract insights from your researchPrompt chaining

Take the entire Gemini output and paste it into Claude. This is prompt chaining — one tool's output becomes the next tool's input.

You should now have three audience options, three enemy options, and one cultural tension. These are your starting point for the decisions below.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian performance sneaker market and gorpcore movement. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy an Australian-made sneaker — not demographics, but mindsets. How do they think about gear, about running, about what they put on their feet? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new Australian sneaker brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 05

Make your choicesRole prompting

Four decisions. Each one makes your brand different from everyone else's. Each prompt gives Claude a different role — that's role prompting.

1 Pick your audience

Pick the audience mindset that resonates most, then expand on it.

H+Co ChatGPTRole prompting

You are a senior brand strategist who has spent 15 years building challenger brands in competitive Australian markets. You understand how to turn an audience insight into a brand that actually connects. I'm building a new Australian sneaker brand. From my research, I've chosen this audience mindset: [PASTE YOUR CHOSEN AUDIENCE MINDSET HERE] Expand on this audience. I need to understand: - Who is this person really? Not demographics — describe their worldview, their daily reality, how they think about what they consume. - What do they believe that most people in the category ignore? - What are they currently doing instead of buying an Australian sneaker? What's the substitute behaviour? - What would make them switch? What would a brand need to say or do or feel like to get their attention? Before confirming, push back. Offer one alternative I might not have considered. Ask me why this audience over the others. Keep the description grounded and recognisable. I should be able to picture a specific person, not a character in an essay. Aim for a paragraph per question, not a page.

2 Pick your enemy

Pick the brand enemy your brand will fight — not a competitor, a belief or behaviour.

H+Co ChatGPTRole prompting

You are a brand strategist who thinks carefully about category conventions and the beliefs that sustain them. You understand that the best brand enemies are real patterns in the culture, not strawmen. I'm building a new Australian sneaker brand. I've chosen this as my brand enemy — the belief or behaviour my brand is fighting against: [PASTE YOUR CHOSEN BRAND ENEMY HERE] Sharpen this enemy for me: - Why does this belief or behaviour exist? What sustains it? - Who benefits from it staying the way it is? - What would it actually look like to challenge it — not in advertising, but in how a brand behaves? - What's the risk of fighting this enemy? Where could it go wrong? Before confirming, push back. Suggest one reason this enemy might be wrong. Ask me to defend my choice. Keep it strategic and grounded. A paragraph per question is enough. I need to understand the enemy clearly, not read a manifesto about it.

3 Pick your tone

No prompt needed. Pick one of three.

Write it down. This filters everything that follows.

Irreverent

Confident, slightly cheeky, willing to poke fun at the category. Doesn't take itself too seriously.

"Everyone's wearing Salomons. You noticed."

Understated

Quiet confidence. Says less, means more. Premium without performing it.

"Made here. Runs there. That's it."

Earnest

Genuine, warm, direct. Believes in what it's doing without being preachy about it.

"We made this because we wanted a sneaker worth caring about. We think you will too."

4 Pick your word

If your brand could own one word in the customer's mind, what would it be?

Pick one word. Then write one sentence defending your choice — in your own words, not AI-generated.

H+Co ChatGPT

I'm building a new Australian sneaker brand. Here are the strategic decisions I've made so far: Audience: [PASTE YOUR CHOSEN AUDIENCE] Enemy: [PASTE YOUR CHOSEN ENEMY] Tone: [YOUR CHOICE: irreverent, understated, or earnest] Based on these decisions, propose five single words this brand could own in the customer's mind. Not taglines. Not phrases. Single words. For each word: - State the word - Write one sentence defending why it's the right word for this specific audience, against this specific enemy, in this specific tone The words should be genuinely different from each other — not five synonyms. I want range so I can make a real choice. Important: These words need to be commercially useful. A good brand word is one you could put on packaging, build a campaign around, and explain to a retailer in one sentence. Avoid abstract or conceptual words that sound interesting but don't connect to a real product experience. After I pick a word, push back. Tell me what's risky about it. Suggest one word I didn't ask for.

Compile your Brand Strategy

Pull everything together into a single-page document.

Revise anything that doesn't feel right. This document is the input for Session 2.

H+Co ChatGPT

Techniques you learned tonight

Technique	What it does	When to use it
Prompt chaining	One tool's output becomes the next tool's input — each step builds on the last	Research sprints, multi-stage workflows, any task where the output of one step informs the next
Role prompting	Assigning Claude a specific perspective or expertise before you ask your question	Interrogating briefs, getting expert-angle feedback, pressure-testing ideas from different perspectives

Next week

Session 2: Naming, Brand Strategy One Pager, and Brand Assistant

You'll explore naming with three different prompting techniques, land on a name, distil everything into a Brand Strategy One Pager, and build a working AI assistant that knows your brand inside out.

Didn't finish everything? No worries. Full documentation is provided so you can complete anything before next Thursday. The next session doesn't require tonight to be 100% complete — but your deliverables will make it much smoother. Need to catch up on both sessions? Try the Speedrun.

Naming & Identity

Thursday 12 March

What you leave with tonight

Brand Strategy One Pager

A one-page strategy document and a system prompt that makes AI speak in the brand's voice. The reference and the behaviour layer for everything you build from here.

Brand name

Stress-tested across three models, checked for domain and trademark viability.

Visual identity brief

Colour palette (hex codes), type direction, and visual feeling. A brief an image generation tool can act on directly.

Logo mark

A starting-point logo generated through prompt iteration in Nano Banana Pro.

Before you start

Every prompt tonight adds three things that last week's didn't:

A format constraint (table, list, specific sections)
A tone instruction (plain language, no editorialising)
A hard length cap (specific word counts, not "keep it concise")

Technique	What it does
Multi-model comparison	Same prompt sent to multiple models at once. The variable is the model, not the technique
Few-shot prompting	Providing examples of quality and format before asking. Output matches a standard
Meta-prompting	Using AI to write the prompt that then briefs AI. Each layer of translation is meta-prompting

Step 01

Build your Brand Strategy One Pager

Optional. If your Session 1 Brand Strategy is clean and usable, skip to Step 2. If it drifted into essay territory, this gets you to a tight starting point.

Open a new conversation in H+Co ChatGPT. Paste your product category brief (Session 1 Step 1) and your research extraction (Session 1 Step 4). Do not paste the Brand Strategy. We're synthesising fresh from the source material.

One prompt in, one Brand Strategy One Pager out. Review after and edit anything that doesn't match the decisions you made last week.

H+Co ChatGPT

I'm building a new brand. Below are two inputs: my product category brief, and the research extraction from a deep research sprint on this category. Read both carefully. Based on the research, identify the strongest strategic position for this brand and write a Brand Strategy One Pager using the exact structure and constraints below. **Brand Strategy One Pager structure:** 1. **Brand name:** [leave blank — we'll name the brand in the next step] 2. **Product:** What this product is. 30 words max. 3. **The person:** Who this brand is for. Not demographics. A mindset, a worldview, a way of moving through the category. 80 words max. 4. **The enemy:** The specific cultural behaviour this brand is against. Not a competitor. A way of thinking or acting that the category perpetuates. 40 words max. 5. **The tone:** A table with two columns: "Sounds like" and "Never sounds like." Three entries per column. Five words max per entry. 6. **The word:** One word the brand owns. Plus one sentence defending it, 15 words max. 7. **The tension:** The unresolved contradiction in the category that gives this brand permission to exist. Two sentences max. 8. **Category context:** 3-4 research findings that support this strategic position. One sentence each. **Rules:** - Total document: 350 words max - Plain language throughout. No editorialising, no poetry, no manifestos - Every sentence must be useful for briefing a designer, a copywriter, or an AI - Make sharp choices. If the research supports multiple positions, pick the strongest one --- **Product category brief:** [PASTE YOUR PRODUCT BRIEF FROM SESSION 1 STEP 1] --- **Research extraction:** [PASTE YOUR RESEARCH EXTRACTION FROM SESSION 1 STEP 4]

Step 02

Name your brand

Naming has two parts. First, compare three prompting techniques. Then compare three models.

Three techniques, one model

Start a new chat for each technique so outputs aren't influenced by previous attempts.

H+Co ChatGPTZero-shot prompting

I'm naming a new Australian brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Generate 10 name options for this brand. Follow these rules exactly: **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

H+Co ChatGPTFew-shot prompting

I'm naming a new Australian functional drink brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Generate 10 name options for this brand. Follow these rules exactly: **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Reference examples** (use these as references for the approach to naming, not the tone — your names should match the tone in my Brand Strategy One Pager): - **Recess** — a familiar word reframed. Everyday language that creates a new association in the category - **Kin** — short, warm, relational. Suggests belonging without explaining it - **Heaps Normal** — Australian vernacular turned into a brand. Casual, self-aware, anti-pretension Match that calibre. Names that sound like they already exist in the world, not like they were generated. **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

H+Co ChatGPTChain-of-thought prompting

I'm naming a new Australian brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Before generating names, think through the following out loud: 1. **Emotional territory:** Based on the Brand Strategy One Pager, what emotions should the name evoke? What feelings should it avoid? 2. **Word qualities:** What kinds of words fit this brand — short or long, hard or soft sounds, familiar or invented, English or other origins? 3. **Category conventions:** What naming patterns are common in this category? Which of those patterns should this brand follow, and which should it deliberately break? Now, based on your reasoning, generate 10 name options. **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

Compare the three lists. Which technique gave you the most usable names? Keep that in mind.

Three models, one prompt

Take whichever naming prompt produced the best results and run it across all three models in H+Co ChatGPT:

Gemini Pro 3.1 Thinking
ChatGPT 5.2
Claude Sonnet Thinking

Pick your top 3 from across everything, then stress-test them.

H+Co ChatGPT

Stress-test these three brand names against my Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Names to test: 1. [NAME 1] 2. [NAME 2] 3. [NAME 3] For each name, fill in this table: | Criteria | Name 1 | Name 2 | Name 3 | |----------|--------|--------|--------| | Says out loud naturally? (yes/no + note) | | | | | Works as a URL? (.com / .com.au availability) | | | | | Fits the tone? (yes/no + why in 10 words) | | | | | Distinct from competitors? (yes/no + closest competitor name) | | | | | Could work on packaging? (yes/no + note) | | | | | Risk or downside? (one sentence) | | | | After the table, recommend one name with a single sentence explaining why. No editorialising. Just the table and the recommendation.

Paste the multi-model comparison and stress test into your Google Doc.

Step 03

Update your Brand Strategy One Pager

Add your chosen name and a one-line brand descriptor (what the brand is in plain language, 10 words max) to the Brand Strategy One Pager.

Update the knowledge document in your brand project folder with the completed Brand Strategy One Pager.

Step 04

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder. The Brand Strategy One Pager is already loaded as folder knowledge, so no pasting needed.

Check it's working by asking: "What brand are you working on?" — if the model can't answer, go to folder settings and re-attach the document.

Send the prompt below. Read the output, adjust anything that doesn't match your brand, then set it as the folder's system prompt.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a slim can. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 05

Write your visual identity briefMeta-prompting

Stay inside your brand folder. Three stages: explore visual directions, compile the brief, generate a mood board.

Stage 1: Explore visual directions

H+Co ChatGPT — inside brand folderMeta-prompting

Using the Brand Strategy One Pager in this folder's knowledge, I want to explore visual identity directions for this brand. For each of the following, propose 2-3 distinct options. Each option should feel genuinely different, not variations of the same idea: 1. **Colour palette:** For each option, propose 4-5 colours with hex codes, colour names, and where each is used. Present each option as a table. 2. **Typography direction:** For each option, describe the type feeling in 2-3 sentences. Include specific font names if you have them, plus weight, shape, spacing, and personality. 3. **Visual feeling:** For each option, give 5 descriptive phrases that capture a different visual world for the brand. Not adjectives alone — describe scenes, textures, light quality, spatial feeling. 4. **Photography direction:** For each option, describe a different photographic style in 3-4 sentences. Camera distance, depth of field, colour grading, subject matter, what's never shown. **Rules:** - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak ("evocative", "resonant", "elevated") - Hex codes must be real and usable

Review the options and tell the model what works. You can mix and match across categories.

Stage 2: Compile the brief

Once you've landed on your directions, ask the model to compile everything into a single brief.

H+Co ChatGPT — inside brand folderMeta-prompting

Based on the directions we've just chosen, compile a visual identity brief for this brand. **Sections:** 1. **Colour palette:** 4-5 colours. For each: hex code, colour name, and where it's used. Present as a table. 2. **Typography direction:** 2-3 sentences. Include specific font names if chosen, plus weight, shape, spacing, and personality. 3. **Visual feeling:** 5 descriptive phrases that capture the brand's visual world. 4. **Photography direction:** 3-4 sentences on the photographic style. 5. **What this brand never looks like:** 3-4 specific visual traits to avoid. Be concrete. **Rules:** - Total: 250 words max - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak - Hex codes must be real and usable

Paste the visual identity brief into your Google Doc.

Stage 3: Generate a visual identity mood board

Open a new chat in Nano Banana Pro. Paste your visual identity brief, then send this prompt:

Nano Banana ProAI-to-image prompting

Using the visual identity brief above, generate a single 16:9 image composed as a 2×2 grid. No borders, no text labels — the four quadrants sit edge to edge. **Top left — Colour palette:** An abstract composition using only the brand's colours from the brief. Smooth gradients, overlapping geometric shapes, or paint-like swatches that show how the colours sit together. No text, no labels. **Top right — Texture & material:** A close-up of surfaces, materials, or finishes that feel like the brand. No product, no text — just tactile quality. Think brushed metal, raw linen, wet concrete, soft leather, condensation on glass. Whatever matches the visual feeling from the brief. **Bottom left — Visual feeling:** A scene that captures the brand's world as described in the visual feeling phrases. Environment, textures, lighting, and mood — no product, no packaging, no logo. Pure atmosphere. **Bottom right — Photography direction:** A subject or scene shot in the photographic style described in the brief. Camera distance, depth of field, colour grading, and framing all match the photography direction. No product in frame. Photorealistic. No watermarks. No product shots. The brand's colour palette should be visible across all four quadrants. This is a mood board — vibes, not objects.

Save the mood board to your Google Doc.

Step 06

Generate your logo

Two stages: brainstorm in your brand folder, then generate in Nano Banana Pro.

Stage 1: Brainstorm with your Brand Assistant

Stay in your brand folder. This is a creative conversation — talk through concepts, shapes, and visual references with the model.

When you've landed on a direction, ask the model to write a structured image generation prompt for Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, packaging label on a slim can)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Stage 2: Generate in Nano Banana Pro

Search for "NanoBanana Pro prompting tips" in ChatGPT (web search ticked) for the latest advice. Open a new chat, select Nano Banana Pro, attach the "Nano Banana Pro Prompting" note, and paste your image generation prompt from Stage 1.

Iterate with specific feedback. Refer to the iteration guidance in the Nano Banana Pro Prompting note.

Save your best logo to your Google Doc.

Nano Banana Pro

Version [X] is closest. Keep that direction but: - [SPECIFIC CHANGE — e.g. "make the letterforms heavier", "simplify the symbol", "try it without the icon"] - [SPECIFIC CHANGE] Show me two variations.

Before next Thursday

Your Google Doc should contain: Brand Strategy One Pager, naming comparison, stress test, visual identity brief, and logo
Your brand folder in H+Co ChatGPT should have: the Brand Strategy One Pager as folder knowledge, the Brand Assistant as folder system prompt
If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 3

Next week: campaign production. You'll create a product or packaging mockup and an OOH execution, with the Brand Assistant governing every brief.

Techniques you used tonight

Technique	What it is
Persistent context	Using project folders with knowledge documents and system prompts to give AI consistent brand context across every conversation
Zero-shot prompting	Asking with no examples and no extra context. The baseline for what the model produces on its own
Few-shot prompting	Providing reference examples to set a quality standard and naming approach before asking
Chain-of-thought prompting	Asking the model to reason through the problem step by step before generating output
Multi-model comparison	Same prompt sent to multiple models simultaneously. Compare outputs to find the strongest result
Meta-prompting	Using AI to write the brief that then briefs AI. Brand Strategy One Pager becomes system prompt becomes visual brief
AI-to-image prompting	Using a text model to brainstorm and write structured prompts that brief an image generation tool

Before you start

Every prompt tonight adds three things that last week's didn't:

A format constraint (table, list, specific sections)
A tone instruction (plain language, no editorialising)
A hard length cap (specific word counts, not "keep it concise")

Technique	What it does
Multi-model comparison	Same prompt sent to multiple models at once. The variable is the model, not the technique
Few-shot prompting	Providing examples of quality and format before asking. Output matches a standard
Meta-prompting	Using AI to write the prompt that then briefs AI. Each layer of translation is meta-prompting

Step 01

Build your Brand Strategy One Pager

Optional. If your Session 1 Brand Strategy is clean and usable, skip to Step 2. If it drifted into essay territory, this gets you to a tight starting point.

One prompt in, one Brand Strategy One Pager out. Review after and edit anything that doesn't match the decisions you made last week.

H+Co ChatGPT

Step 02

Name your brand

Naming has two parts. First, compare three prompting techniques. Then compare three models.

Three techniques, one model

Start a new chat for each technique so outputs aren't influenced by previous attempts.

H+Co ChatGPTZero-shot prompting

H+Co ChatGPTFew-shot prompting

I'm naming a new Australian premium dog food brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Generate 10 name options for this brand. Follow these rules exactly: **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Reference examples** (use these as references for the approach to naming, not the tone — your names should match the tone in my Brand Strategy One Pager): - **Scratch** — a dog behaviour turned into a brand. Simple, physical, immediately understood - **Farmer's Dog** — plain language, no jargon. Says exactly what it is without trying to be clever - **Orijen** — short, distinctive, feels premium without being pretentious. Suggests origin and authenticity Match that calibre. Names that sound like they already exist in the world, not like they were generated. **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

H+Co ChatGPTChain-of-thought prompting

Compare the three lists. Which technique gave you the most usable names? Keep that in mind.

Three models, one prompt

Take whichever naming prompt produced the best results and run it across all three models in H+Co ChatGPT:

Gemini Pro 3.1 Thinking
ChatGPT 5.2
Claude Sonnet Thinking

Pick your top 3 from across everything, then stress-test them.

H+Co ChatGPT

Paste the multi-model comparison and stress test into your Google Doc.

Step 03

Update your Brand Strategy One Pager

Add your chosen name and a one-line brand descriptor (what the brand is in plain language, 10 words max) to the Brand Strategy One Pager.

Update the knowledge document in your brand project folder with the completed Brand Strategy One Pager.

Step 04

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder. The Brand Strategy One Pager is already loaded as folder knowledge, so no pasting needed.

Check it's working by asking: "What brand are you working on?" — if the model can't answer, go to folder settings and re-attach the document.

Send the prompt below. Read the output, adjust anything that doesn't match your brand, then set it as the folder's system prompt.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a bag of dry dog food. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 05

Write your visual identity briefMeta-prompting

Stay inside your brand folder. Three stages: explore visual directions, compile the brief, generate a mood board.

Stage 1: Explore visual directions

H+Co ChatGPT — inside brand folderMeta-prompting

Review the options and tell the model what works. You can mix and match across categories.

Stage 2: Compile the brief

Once you've landed on your directions, ask the model to compile everything into a single brief.

H+Co ChatGPT — inside brand folderMeta-prompting

Paste the visual identity brief into your Google Doc.

Stage 3: Generate a visual identity mood board

Open a new chat in Nano Banana Pro. Paste your visual identity brief, then send this prompt:

Nano Banana ProAI-to-image prompting

Save the mood board to your Google Doc.

Step 06

Generate your logo

Two stages: brainstorm in your brand folder, then generate in Nano Banana Pro.

Stage 1: Brainstorm with your Brand Assistant

Stay in your brand folder. This is a creative conversation — talk through concepts, shapes, and visual references with the model.

When you've landed on a direction, ask the model to write a structured image generation prompt for Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, packaging label on a bag)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Stage 2: Generate in Nano Banana Pro

Iterate with specific feedback. Refer to the iteration guidance in the Nano Banana Pro Prompting note.

Save your best logo to your Google Doc.

Nano Banana Pro

Before next Thursday

Your Google Doc should contain: Brand Strategy One Pager, naming comparison, stress test, visual identity brief, and logo
Your brand folder in H+Co ChatGPT should have: the Brand Strategy One Pager as folder knowledge, the Brand Assistant as folder system prompt
If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 3

Next week: campaign production. You'll create a product or packaging mockup and an OOH execution, with the Brand Assistant governing every brief.

Techniques you used tonight

Technique	What it is
Persistent context	Using project folders with knowledge documents and system prompts to give AI consistent brand context across every conversation
Zero-shot prompting	Asking with no examples and no extra context. The baseline for what the model produces on its own
Few-shot prompting	Providing reference examples to set a quality standard and naming approach before asking
Chain-of-thought prompting	Asking the model to reason through the problem step by step before generating output
Multi-model comparison	Same prompt sent to multiple models simultaneously. Compare outputs to find the strongest result
Meta-prompting	Using AI to write the brief that then briefs AI. Brand Strategy One Pager becomes system prompt becomes visual brief
AI-to-image prompting	Using a text model to brainstorm and write structured prompts that brief an image generation tool

Before you start

Every prompt tonight adds three things that last week's didn't:

A format constraint (table, list, specific sections)
A tone instruction (plain language, no editorialising)
A hard length cap (specific word counts, not "keep it concise")

Technique	What it does
Multi-model comparison	Same prompt sent to multiple models at once. The variable is the model, not the technique
Few-shot prompting	Providing examples of quality and format before asking. Output matches a standard
Meta-prompting	Using AI to write the prompt that then briefs AI. Each layer of translation is meta-prompting

Step 01

Build your Brand Strategy One Pager

Optional. If your Session 1 Brand Strategy is clean and usable, skip to Step 2. If it drifted into essay territory, this gets you to a tight starting point.

One prompt in, one Brand Strategy One Pager out. Review after and edit anything that doesn't match the decisions you made last week.

H+Co ChatGPT

Step 02

Name your brand

Naming has two parts. First, compare three prompting techniques. Then compare three models.

Three techniques, one model

Start a new chat for each technique so outputs aren't influenced by previous attempts.

H+Co ChatGPTZero-shot prompting

H+Co ChatGPTFew-shot prompting

I'm naming a new Australian sunscreen brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Generate 10 name options for this brand. Follow these rules exactly: **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Reference examples** (use these as references for the approach to naming, not the tone — your names should match the tone in my Brand Strategy One Pager): - **Grown Alchemist** — evocative but grounded. Suggests craft and transformation without being clinical - **Go-To** — Australian slang turned into a brand. Casual, confident, no-fuss. Says "this is the obvious choice" - **Salt & Stone** — natural materials as brand language. Simple, tactile, suggests the outdoors without lifestyle branding Match that calibre. Names that sound like they already exist in the world, not like they were generated. **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

H+Co ChatGPTChain-of-thought prompting

Compare the three lists. Which technique gave you the most usable names? Keep that in mind.

Three models, one prompt

Take whichever naming prompt produced the best results and run it across all three models in H+Co ChatGPT:

Gemini Pro 3.1 Thinking
ChatGPT 5.2
Claude Sonnet Thinking

Pick your top 3 from across everything, then stress-test them.

H+Co ChatGPT

Paste the multi-model comparison and stress test into your Google Doc.

Step 03

Update your Brand Strategy One Pager

Add your chosen name and a one-line brand descriptor (what the brand is in plain language, 10 words max) to the Brand Strategy One Pager.

Update the knowledge document in your brand project folder with the completed Brand Strategy One Pager.

Step 04

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder. The Brand Strategy One Pager is already loaded as folder knowledge, so no pasting needed.

Check it's working by asking: "What brand are you working on?" — if the model can't answer, go to folder settings and re-attach the document.

Send the prompt below. Read the output, adjust anything that doesn't match your brand, then set it as the folder's system prompt.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a tube or bottle. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 05

Write your visual identity briefMeta-prompting

Stay inside your brand folder. Three stages: explore visual directions, compile the brief, generate a mood board.

Stage 1: Explore visual directions

H+Co ChatGPT — inside brand folderMeta-prompting

Review the options and tell the model what works. You can mix and match across categories.

Stage 2: Compile the brief

Once you've landed on your directions, ask the model to compile everything into a single brief.

H+Co ChatGPT — inside brand folderMeta-prompting

Paste the visual identity brief into your Google Doc.

Stage 3: Generate a visual identity mood board

Open a new chat in Nano Banana Pro. Paste your visual identity brief, then send this prompt:

Nano Banana ProAI-to-image prompting

Save the mood board to your Google Doc.

Step 06

Generate your logo

Two stages: brainstorm in your brand folder, then generate in Nano Banana Pro.

Stage 1: Brainstorm with your Brand Assistant

Stay in your brand folder. This is a creative conversation — talk through concepts, shapes, and visual references with the model.

When you've landed on a direction, ask the model to write a structured image generation prompt for Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, packaging label on a tube and bottle)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Stage 2: Generate in Nano Banana Pro

Iterate with specific feedback. Refer to the iteration guidance in the Nano Banana Pro Prompting note.

Save your best logo to your Google Doc.

Nano Banana Pro

Before next Thursday

Your Google Doc should contain: Brand Strategy One Pager, naming comparison, stress test, visual identity brief, and logo
Your brand folder in H+Co ChatGPT should have: the Brand Strategy One Pager as folder knowledge, the Brand Assistant as folder system prompt
If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 3

Next week: campaign production. You'll create a product or packaging mockup and an OOH execution, with the Brand Assistant governing every brief.

Techniques you used tonight

Technique	What it is
Persistent context	Using project folders with knowledge documents and system prompts to give AI consistent brand context across every conversation
Zero-shot prompting	Asking with no examples and no extra context. The baseline for what the model produces on its own
Few-shot prompting	Providing reference examples to set a quality standard and naming approach before asking
Chain-of-thought prompting	Asking the model to reason through the problem step by step before generating output
Multi-model comparison	Same prompt sent to multiple models simultaneously. Compare outputs to find the strongest result
Meta-prompting	Using AI to write the brief that then briefs AI. Brand Strategy One Pager becomes system prompt becomes visual brief
AI-to-image prompting	Using a text model to brainstorm and write structured prompts that brief an image generation tool

Before you start

Every prompt tonight adds three things that last week's didn't:

A format constraint (table, list, specific sections)
A tone instruction (plain language, no editorialising)
A hard length cap (specific word counts, not "keep it concise")

Technique	What it does
Multi-model comparison	Same prompt sent to multiple models at once. The variable is the model, not the technique
Few-shot prompting	Providing examples of quality and format before asking. Output matches a standard
Meta-prompting	Using AI to write the prompt that then briefs AI. Each layer of translation is meta-prompting

Step 01

Build your Brand Strategy One Pager

Optional. If your Session 1 Brand Strategy is clean and usable, skip to Step 2. If it drifted into essay territory, this gets you to a tight starting point.

One prompt in, one Brand Strategy One Pager out. Review after and edit anything that doesn't match the decisions you made last week.

H+Co ChatGPT

Step 02

Name your brand

Naming has two parts. First, compare three prompting techniques. Then compare three models.

Three techniques, one model

Start a new chat for each technique so outputs aren't influenced by previous attempts.

H+Co ChatGPTZero-shot prompting

H+Co ChatGPTFew-shot prompting

I'm naming a new Australian sneaker brand. Here is the Brand Strategy One Pager: [PASTE YOUR BRAND STRATEGY ONE PAGER] Generate 10 name options for this brand. Follow these rules exactly: **Name rules:** - One or two words only - No puns, no portmanteaus, no made-up compound words - Must work as a URL (check that it's plausible as a .com or .com.au) - Must be easy to say out loud in conversation - Should feel like it belongs in the brand's tone **Reference examples** (use these as references for the approach to naming, not the tone — your names should match the tone in my Brand Strategy One Pager): - **Satisfy** — an everyday word claimed by the brand. Functional but emotional. Suggests the feeling, not the feature - **Norda** — short, Nordic-feeling, suggests direction and north. Distinctive without being obscure - **District Vision** — two words that create a specific world. Suggests locality and perspective without explaining either Match that calibre. Names that sound like they already exist in the world, not like they were generated. **Format:** Numbered list. Each entry: the name, then a one-line explanation of why it fits (12 words max). Nothing else.

H+Co ChatGPTChain-of-thought prompting

Compare the three lists. Which technique gave you the most usable names? Keep that in mind.

Three models, one prompt

Take whichever naming prompt produced the best results and run it across all three models in H+Co ChatGPT:

Gemini Pro 3.1 Thinking
ChatGPT 5.2
Claude Sonnet Thinking

Pick your top 3 from across everything, then stress-test them.

H+Co ChatGPT

Paste the multi-model comparison and stress test into your Google Doc.

Step 03

Update your Brand Strategy One Pager

Add your chosen name and a one-line brand descriptor (what the brand is in plain language, 10 words max) to the Brand Strategy One Pager.

Update the knowledge document in your brand project folder with the completed Brand Strategy One Pager.

Step 04

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder. The Brand Strategy One Pager is already loaded as folder knowledge, so no pasting needed.

Check it's working by asking: "What brand are you working on?" — if the model can't answer, go to folder settings and re-attach the document.

Send the prompt below. Read the output, adjust anything that doesn't match your brand, then set it as the folder's system prompt.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a sneaker. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 05

Write your visual identity briefMeta-prompting

Stay inside your brand folder. Three stages: explore visual directions, compile the brief, generate a mood board.

Stage 1: Explore visual directions

H+Co ChatGPT — inside brand folderMeta-prompting

Review the options and tell the model what works. You can mix and match across categories.

Stage 2: Compile the brief

Once you've landed on your directions, ask the model to compile everything into a single brief.

H+Co ChatGPT — inside brand folderMeta-prompting

Paste the visual identity brief into your Google Doc.

Stage 3: Generate a visual identity mood board

Open a new chat in Nano Banana Pro. Paste your visual identity brief, then send this prompt:

Nano Banana ProAI-to-image prompting

Save the mood board to your Google Doc.

Step 06

Generate your logo

Two stages: brainstorm in your brand folder, then generate in Nano Banana Pro.

Stage 1: Brainstorm with your Brand Assistant

Stay in your brand folder. This is a creative conversation — talk through concepts, shapes, and visual references with the model.

When you've landed on a direction, ask the model to write a structured image generation prompt for Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, tongue label, heel tab, and outsole stamp on a sneaker)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Stage 2: Generate in Nano Banana Pro

Iterate with specific feedback. Refer to the iteration guidance in the Nano Banana Pro Prompting note.

Save your best logo to your Google Doc.

Nano Banana Pro

Before next Thursday

Your Google Doc should contain: Brand Strategy One Pager, naming comparison, stress test, visual identity brief, and logo
Your brand folder in H+Co ChatGPT should have: the Brand Strategy One Pager as folder knowledge, the Brand Assistant as folder system prompt
If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 3

Next week: campaign production. You'll create a product or packaging mockup and an OOH execution, with the Brand Assistant governing every brief.

Techniques you used tonight

Technique	What it is
Persistent context	Using project folders with knowledge documents and system prompts to give AI consistent brand context across every conversation
Zero-shot prompting	Asking with no examples and no extra context. The baseline for what the model produces on its own
Few-shot prompting	Providing reference examples to set a quality standard and naming approach before asking
Chain-of-thought prompting	Asking the model to reason through the problem step by step before generating output
Multi-model comparison	Same prompt sent to multiple models simultaneously. Compare outputs to find the strongest result
Meta-prompting	Using AI to write the brief that then briefs AI. Brand Strategy One Pager becomes system prompt becomes visual brief
AI-to-image prompting	Using a text model to brainstorm and write structured prompts that brief an image generation tool

Next week

Session 3: Campaign Production

You'll produce two finished campaign assets, a product or packaging mockup and an OOH execution, through an AI-to-image workflow governed by your Brand Assistant.

Campaign Production

Thursday 20 March

What you leave with tonight

Product mockup

A photorealistic product shot generated through a brief written by your Brand Assistant and rendered in Nano Banana Pro.

OOH execution

A billboard ad — concept, headline, and visual — mocked up in a real-world setting.

Step 01

Refine your brand

Everything your Brand Assistant produces is shaped by the documents in your folder. If something feels off, this is where you fix it.

If you're unhappy with anything from last week — your logo, your tone of voice, your colour palette, your overall strategy — this is where you fix it.

Start by extracting what you have. Open a conversation in your brand folder and send:

H+Co ChatGPT — inside brand folder

Output your custom instructions in markdown.

Copy the output into a new chat outside your brand folder — no system prompt. This gives you a clean workspace to iterate without the assistant defending its own instructions. Paste the document and give specific, line-by-line feedback. For example:

"The colour palette looks like every other wellness drink — I want something that doesn't scream 'natural'"
"The photography direction is too clean and aspirational — make it more real and less lifestyle"
"The tone section says 'authentic' but that's meaningless — make it specific to how actual people talk about what they drink"
If your logo or visual identity needs work, iterate in your brand folder until you're happy

Go back and forth for 2–3 rounds until the document feels right.

Step 02

Test your Brand Assistant

Open a new conversation inside your brand folder. Send these three test prompts to check your Brand Assistant is working.

H+Co ChatGPT — inside brand folder

I want to test that you're working correctly. Answer these three questions: 1. What brand are you working on? Give me the name, what the product is, and who it's for. 2. Write me a one-line tagline for a summer campaign. 3. I want to use this headline for an ad: "The ultimate wellness drink." Is that on-brand or off-brand? Explain why.

Step 03

Create your product mockup

Five stages: define your product, generate a product image, brainstorm shot concepts, write the brief, generate the hero shot.

Define your product

Your Brand Assistant doesn't know your product's physical form yet. Define it before brainstorming shots.

Stay in your brand folder. Send this prompt and have a conversation until you've landed on a clear product description.

H+Co ChatGPT — inside brand folder

We're about to create a hero product shot for a campaign. But first, I need your help figuring out what our product actually looks like. You already know our brand strategy and visual identity from this folder's knowledge. Based on that context, interview me about our product's physical form. Ask me questions three at a time — things like: - What type of packaging or form factor is it? (bottle, can, pouch, tube, box, bag, jar, tin — or something else?) - What size is it? What does it feel like to hold? - What are the key visual features — shape, texture, finish, any distinctive details? - How does the packaging connect to our brand identity? Don't assume anything about the product format — ask me. Use what you know about our brand to make your questions specific and relevant. Once we've landed on a clear picture, summarise the product description so we can use it in the next step.

Generate your product image

Now that you've defined your product, generate a clean product shot on a plain background. This becomes your reference asset for the rest of the session.

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

The image attached is my brand logo. Using this logo and the product description below, generate a photorealistic image of my product on a clean, plain background. The product should be the only thing in the frame — no props, no environment, no text. Just the product, clearly lit, on a solid or gradient background. [PASTE YOUR PRODUCT DESCRIPTION]

Brainstorm shot concepts

Stay in the same conversation. Now that you've defined your product, brainstorm how to photograph it.

In the same chat

Using the product description we just defined and the Brand Strategy One Pager and visual identity brief in this folder's knowledge, brainstorm 3 distinct hero product shot concepts. For each concept give me: 1. **Shot description:** What's in the frame — the product, the environment, the props. One sentence. 2. **Mood:** The feeling this shot creates. One sentence. 3. **Why it works:** How this connects to our brand strategy. One sentence. Make the concepts genuinely different from each other — different environments, different moods, different stories. Every concept must feature our product as the hero.

Write the shot brief

Stay in the same conversation. Pick a concept you like and ask the Brand Assistant to write a structured shot brief.

In the same chat

I want to go with concept [NUMBER]. Write a detailed shot brief I can paste into an image generation tool. **Structure:** 1. **Subject:** What's in the frame. The product, its position, any props. 2. **Environment:** Where the shot is set. Surfaces, background, depth. 3. **Lighting:** Direction, quality, colour temperature. 4. **Mood:** The feeling the image should convey. 5. **Camera:** Angle, distance, depth of field, lens feel. 6. **Colour palette:** Reference our brand colours from the visual identity brief. **Rules:** - 150-300 words - Only describe what's visible in the image - No text or typography in the image - Photorealistic product photography style - Write in direct, descriptive language — focus on concrete visual details that an image generator can render

Generate the hero shot

Open a new chat in Nano Banana Pro. Upload the product image you generated earlier as a visual reference and send:

Nano Banana ProAttach: Product Image

The image attached is my product on a plain background — use it as a visual reference for the product's appearance, shape, and branding. Generate a hero product shot based on the shot brief below. [PASTE YOUR SHOT BRIEF]

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Tip

This is a conversation — answer the questions and push back until you're happy.

When you're done

Save your product description to your Google Doc. Update your Brand Assistant system prompt with the product format (e.g. "The product is a slim can" or "The product is a 1kg resealable bag").

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your product image to your Google Doc. You'll use this as a reference in the next steps.

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your best product mockup to your Google Doc.

Step 04

Critique your mockup with AI

Get your Brand Assistant to write a critique prompt, then use it with a model that can see the image.

Write the critique prompt

Stay in your brand folder. Ask the Brand Assistant to write a critique prompt based on everything it knows about your brand.

H+Co ChatGPT — inside brand folder

Write me a prompt that critiques product photography for our brand. I'll paste it into a separate tool along with the image. The prompt should evaluate brand consistency, composition, lighting, and overall feel — and ask for specific, actionable feedback.

Run the critique

Open a new chat in Gemini Pro 3.1. Upload your product mockup — the image attached is the product shot being critiqued. Paste the critique prompt.

You won't agree with everything — take what's useful, ignore what isn't. If something's worth fixing, go back to your brand folder and iterate on the brief.

Step 05

Brainstorm your campaign

Before you make the billboard, figure out what the campaign is actually saying.

H+Co ChatGPT — inside brand folder

I need a campaign concept for an out-of-home billboard for our drink brand. But before we land on something safe, I want to explore widely. Using the Brand Strategy One Pager in this folder's knowledge, brainstorm 6 campaign concepts. I want genuine range: For each concept give me: 1. **The idea:** What is this campaign saying? One sentence. 2. **The headline:** A single billboard headline. 7 words max. 3. **The visual direction:** What would the image behind the headline look like? Two sentences max. 4. **Why it might work:** How this connects to our brand strategy. One sentence. **Rules:** - At least two concepts should be unexpected, strange, or provocative — ideas that wouldn't normally survive the first round of a brainstorm - At least one should be funny or irreverent - At least one should be visually arresting with minimal copy - No clichés, no category defaults, no "fuel your potential" energy - Every concept must feel true to the brand tone, even the weird ones Go far and wide. I can always pull it back — I can't push it further if everything starts safe.

Pick a concept and headline to execute in the next step. You can combine elements from different concepts if something interesting emerges.

Step 06

Create your billboard ad

You've got a concept and a headline from Step 5. Now execute it — write the shot brief, generate the image, mock it up.

Write the shot brief

In the same chat

My headline is: "[YOUR CHOSEN HEADLINE]" Write a shot brief for the billboard image that sits behind this headline. The headline will be overlaid later — do not include any text in the image. **Structure:** 1. **Subject:** What's in the frame. 2. **Environment:** Setting, background, depth. 3. **Lighting:** Direction, quality, colour temperature. 4. **Mood:** The feeling this image creates underneath the headline. 5. **Camera:** Angle, distance, depth of field. 6. **Colour palette:** Reference our brand colours. The image needs to work with white or light text overlaid. **Rules:** - 150-300 words - No text, no typography, no logo in the image - Photorealistic style - The image must leave clear space for a headline overlay - Write in direct, descriptive language — focus on concrete visual details that an image generator can render

Generate the billboard

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

The image attached is my brand logo — use it for visual consistency. Generate a billboard image based on the shot brief below. Include the logo in the composition — small, in the bottom corner. Do not include any other text. [PASTE YOUR SHOT BRIEF]

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Mock it up

Save your best billboard image from the step above. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

The image attached is my OOH execution. Please mock this up for me and place it on a large billboard in a realistic Australian urban setting. The billboard should be: - Mounted on a building or freestanding structure in a city environment - Photographed directly front on so the billboard is flush/square with the camera - Natural lighting - The surrounding environment should feel real (cars, pedestrians, other buildings) — the image is in Australia, but don't include Australian landmarks or signage referencing Australia - Photorealistic. No watermarks. The billboard should look like it was actually installed.

Step 07

Keep going

Pick one and keep working:

Second billboard — different concept or a different format (bus shelter, phone kiosk)
Product range shot — multiple flavours or variants in one frame
Refine existing assets — iterate further on your mockup or billboard
Update your brand documents — if the campaign work revealed something new about your brand's visual direction or strategy, update the relevant document in folder knowledge and your system prompt

No new prompts needed — reuse the workflows from Steps 3 and 6.

Before next Thursday

Your Google Doc should contain:

Refined brand documents or system prompt changes (Step 1)
Brand Assistant test results (Step 2)
Product description (Step 3)
Product mockup image (Step 3)
Campaign concept and headline (Step 5)
OOH billboard mockup (Step 6)

Your brand folder should have: updated folder knowledge and system prompt reflecting any changes from tonight.

If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 4.

Next week: brand film and live website. You'll create a short brand film using a prompt-to-video workflow, then build and publish a real website using AI.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governs every brief — strategy, tone, and visual constraints are always present without re-pasting
Specific feedback	Line-by-line, section-by-section feedback that tells the model exactly what's wrong and what you want instead. "Make it better" fails — "this looks like every kombucha brand, make it darker" works
AI-to-image prompting	Text model writes the shot brief, image tool generates. Thinking and making stay separate
Iterative prompting	Specific feedback on each generation — never regenerate from scratch, build on what works
Prompt writing	Getting AI to write prompts for you. Describe the task, say what you're evaluating, and ask for a structured prompt you can paste elsewhere
Visual reasoning	Using Gemini Pro 3.1 to analyse images — it can see composition, colour, brand fit, and give feedback a text-only model can't
Reference image prompting	Uploading existing assets (logo, previous outputs) as visual references for consistency

Step 01

Refine your brand

Everything your Brand Assistant produces is shaped by the documents in your folder. If something feels off, this is where you fix it.

If you're unhappy with anything from last week — your logo, your tone of voice, your colour palette, your overall strategy — this is where you fix it.

Start by extracting what you have. Open a conversation in your brand folder and send:

H+Co ChatGPT — inside brand folder

Output your custom instructions in markdown.

"The tone feels like a pet food ad, not a food brand — I want it to sound like it's talking to the owner, not about the dog"
"The colour palette is too playful — I want it to feel more like a premium pantry brand than a pet store brand"
"The photography direction reads like stock photography of happy dogs — make it about the food, not the pet"
If your logo or visual identity needs work, iterate in your brand folder until you're happy

Go back and forth for 2–3 rounds until the document feels right.

Step 02

Test your Brand Assistant

Open a new conversation inside your brand folder. Send these three test prompts to check your Brand Assistant is working.

H+Co ChatGPT — inside brand folder

I want to test that you're working correctly. Answer these three questions: 1. What brand are you working on? Give me the name, what the product is, and who it's for. 2. Write me a one-line tagline for a summer campaign. 3. I want to use this headline for an ad: "Because your fur baby deserves the best." Is that on-brand or off-brand? Explain why.

Step 03

Create your product mockup

Five stages: define your product, generate a product image, brainstorm shot concepts, write the brief, generate the hero shot.

Define your product

Your Brand Assistant doesn't know your product's physical form yet. Define it before brainstorming shots.

Stay in your brand folder. Send this prompt and have a conversation until you've landed on a clear product description.

H+Co ChatGPT — inside brand folder

Generate your product image

Now that you've defined your product, generate a clean product shot on a plain background. This becomes your reference asset for the rest of the session.

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm shot concepts

Stay in the same conversation. Now that you've defined your product, brainstorm how to photograph it.

In the same chat

Write the shot brief

Stay in the same conversation. Pick a concept you like and ask the Brand Assistant to write a structured shot brief.

In the same chat

Generate the hero shot

Open a new chat in Nano Banana Pro. Upload the product image you generated earlier as a visual reference and send:

Nano Banana ProAttach: Product Image

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Tip

This is a conversation — answer the questions and push back until you're happy.

When you're done

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your product image to your Google Doc. You'll use this as a reference in the next steps.

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your best product mockup to your Google Doc.

Step 04

Critique your mockup with AI

Get your Brand Assistant to write a critique prompt, then use it with a model that can see the image.

Write the critique prompt

Stay in your brand folder. Ask the Brand Assistant to write a critique prompt based on everything it knows about your brand.

H+Co ChatGPT — inside brand folder

Run the critique

Open a new chat in Gemini Pro 3.1. Upload your product mockup — the image attached is the product shot being critiqued. Paste the critique prompt.

You won't agree with everything — take what's useful, ignore what isn't. If something's worth fixing, go back to your brand folder and iterate on the brief.

Step 05

Brainstorm your campaign

Before you make the billboard, figure out what the campaign is actually saying.

H+Co ChatGPT — inside brand folder

I need a campaign concept for an out-of-home billboard for our dog food brand. But before we land on something safe, I want to explore widely. Using the Brand Strategy One Pager in this folder's knowledge, brainstorm 6 campaign concepts. I want genuine range: For each concept give me: 1. **The idea:** What is this campaign saying? One sentence. 2. **The headline:** A single billboard headline. 7 words max. 3. **The visual direction:** What would the image behind the headline look like? Two sentences max. 4. **Why it might work:** How this connects to our brand strategy. One sentence. **Rules:** - At least two concepts should be unexpected, strange, or provocative — ideas that wouldn't normally survive the first round of a brainstorm - At least one should be funny or irreverent - At least one should be visually arresting with minimal copy - No clichés, no category defaults, no "they're part of the family" energy - Every concept must feel true to the brand tone, even the weird ones Go far and wide. I can always pull it back — I can't push it further if everything starts safe.

Pick a concept and headline to execute in the next step. You can combine elements from different concepts if something interesting emerges.

Step 06

Create your billboard ad

You've got a concept and a headline from Step 5. Now execute it — write the shot brief, generate the image, mock it up.

Write the shot brief

In the same chat

Generate the billboard

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Mock it up

Save your best billboard image from the step above. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Step 07

Keep going

Pick one and keep working:

Second billboard — different concept or a different format (bus shelter, phone kiosk)
Product range shot — multiple product variants or sizes in one frame
Refine existing assets — iterate further on your mockup or billboard
Update your brand documents — if the campaign work revealed something new about your brand's visual direction or strategy, update the relevant document in folder knowledge and your system prompt

No new prompts needed — reuse the workflows from Steps 3 and 6.

Before next Thursday

Your Google Doc should contain:

Refined brand documents or system prompt changes (Step 1)
Brand Assistant test results (Step 2)
Product description (Step 3)
Product mockup image (Step 3)
Campaign concept and headline (Step 5)
OOH billboard mockup (Step 6)

Your brand folder should have: updated folder knowledge and system prompt reflecting any changes from tonight.

If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 4.

Next week: brand film and live website. You'll create a short brand film using a prompt-to-video workflow, then build and publish a real website using AI.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governs every brief — strategy, tone, and visual constraints are always present without re-pasting
Specific feedback	Line-by-line, section-by-section feedback that tells the model exactly what's wrong and what you want instead. "Make it better" fails — "this feels like a pet food ad, not a food brand" works
AI-to-image prompting	Text model writes the shot brief, image tool generates. Thinking and making stay separate
Iterative prompting	Specific feedback on each generation — never regenerate from scratch, build on what works
Prompt writing	Getting AI to write prompts for you. Describe the task, say what you're evaluating, and ask for a structured prompt you can paste elsewhere
Visual reasoning	Using Gemini Pro 3.1 to analyse images — it can see composition, colour, brand fit, and give feedback a text-only model can't
Reference image prompting	Uploading existing assets (logo, previous outputs) as visual references for consistency

Step 01

Refine your brand

Everything your Brand Assistant produces is shaped by the documents in your folder. If something feels off, this is where you fix it.

If you're unhappy with anything from last week — your logo, your tone of voice, your colour palette, your overall strategy — this is where you fix it.

Start by extracting what you have. Open a conversation in your brand folder and send:

H+Co ChatGPT — inside brand folder

Output your custom instructions in markdown.

"This reads like every clinical sunscreen brand on the shelf — I want something that doesn't feel medical"
"The colour palette is too safe — every sunscreen brand uses blue and white, I want to break that"
"The photography direction sounds like a Bondi lifestyle ad — make it feel more everyday and less aspirational"
If your logo or visual identity needs work, iterate in your brand folder until you're happy

Go back and forth for 2–3 rounds until the document feels right.

Step 02

Test your Brand Assistant

Open a new conversation inside your brand folder. Send these three test prompts to check your Brand Assistant is working.

H+Co ChatGPT — inside brand folder

I want to test that you're working correctly. Answer these three questions: 1. What brand are you working on? Give me the name, what the product is, and who it's for. 2. Write me a one-line tagline for a summer campaign. 3. I want to use this headline for an ad: "Protect your skin with dermatologist-approved science." Is that on-brand or off-brand? Explain why.

Step 03

Create your product mockup

Five stages: define your product, generate a product image, brainstorm shot concepts, write the brief, generate the hero shot.

Define your product

Your Brand Assistant doesn't know your product's physical form yet. Define it before brainstorming shots.

Stay in your brand folder. Send this prompt and have a conversation until you've landed on a clear product description.

H+Co ChatGPT — inside brand folder

Generate your product image

Now that you've defined your product, generate a clean product shot on a plain background. This becomes your reference asset for the rest of the session.

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm shot concepts

Stay in the same conversation. Now that you've defined your product, brainstorm how to photograph it.

In the same chat

Write the shot brief

Stay in the same conversation. Pick a concept you like and ask the Brand Assistant to write a structured shot brief.

In the same chat

Generate the hero shot

Open a new chat in Nano Banana Pro. Upload the product image you generated earlier as a visual reference and send:

Nano Banana ProAttach: Product Image

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Tip

This is a conversation — answer the questions and push back until you're happy.

When you're done

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your product image to your Google Doc. You'll use this as a reference in the next steps.

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your best product mockup to your Google Doc.

Step 04

Critique your mockup with AI

Get your Brand Assistant to write a critique prompt, then use it with a model that can see the image.

Write the critique prompt

Stay in your brand folder. Ask the Brand Assistant to write a critique prompt based on everything it knows about your brand.

H+Co ChatGPT — inside brand folder

Run the critique

Open a new chat in Gemini Pro 3.1. Upload your product mockup — the image attached is the product shot being critiqued. Paste the critique prompt.

You won't agree with everything — take what's useful, ignore what isn't. If something's worth fixing, go back to your brand folder and iterate on the brief.

Step 05

Brainstorm your campaign

Before you make the billboard, figure out what the campaign is actually saying.

H+Co ChatGPT — inside brand folder

I need a campaign concept for an out-of-home billboard for our sunscreen brand. But before we land on something safe, I want to explore widely. Using the Brand Strategy One Pager in this folder's knowledge, brainstorm 6 campaign concepts. I want genuine range: For each concept give me: 1. **The idea:** What is this campaign saying? One sentence. 2. **The headline:** A single billboard headline. 7 words max. 3. **The visual direction:** What would the image behind the headline look like? Two sentences max. 4. **Why it might work:** How this connects to our brand strategy. One sentence. **Rules:** - At least two concepts should be unexpected, strange, or provocative — ideas that wouldn't normally survive the first round of a brainstorm - At least one should be funny or irreverent - At least one should be visually arresting with minimal copy - No clichés, no category defaults, no "protect what matters" energy - Every concept must feel true to the brand tone, even the weird ones Go far and wide. I can always pull it back — I can't push it further if everything starts safe.

Pick a concept and headline to execute in the next step. You can combine elements from different concepts if something interesting emerges.

Step 06

Create your billboard ad

You've got a concept and a headline from Step 5. Now execute it — write the shot brief, generate the image, mock it up.

Write the shot brief

In the same chat

Generate the billboard

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Mock it up

Save your best billboard image from the step above. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Step 07

Keep going

Pick one and keep working:

Second billboard — different concept or a different format (bus shelter, phone kiosk)
Product range shot — multiple SPF variants or sizes in one frame
Refine existing assets — iterate further on your mockup or billboard
Update your brand documents — if the campaign work revealed something new about your brand's visual direction or strategy, update the relevant document in folder knowledge and your system prompt

No new prompts needed — reuse the workflows from Steps 3 and 6.

Before next Thursday

Your Google Doc should contain:

Refined brand documents or system prompt changes (Step 1)
Brand Assistant test results (Step 2)
Product description (Step 3)
Product mockup image (Step 3)
Campaign concept and headline (Step 5)
OOH billboard mockup (Step 6)

Your brand folder should have: updated folder knowledge and system prompt reflecting any changes from tonight.

If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 4.

Next week: brand film and live website. You'll create a short brand film using a prompt-to-video workflow, then build and publish a real website using AI.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governs every brief — strategy, tone, and visual constraints are always present without re-pasting
Specific feedback	Line-by-line, section-by-section feedback that tells the model exactly what's wrong and what you want instead. "Make it better" fails — "this reads like every clinical sunscreen brand" works
AI-to-image prompting	Text model writes the shot brief, image tool generates. Thinking and making stay separate
Iterative prompting	Specific feedback on each generation — never regenerate from scratch, build on what works
Prompt writing	Getting AI to write prompts for you. Describe the task, say what you're evaluating, and ask for a structured prompt you can paste elsewhere
Visual reasoning	Using Gemini Pro 3.1 to analyse images — it can see composition, colour, brand fit, and give feedback a text-only model can't
Reference image prompting	Uploading existing assets (logo, previous outputs) as visual references for consistency

Step 01

Refine your brand

Everything your Brand Assistant produces is shaped by the documents in your folder. If something feels off, this is where you fix it.

If you're unhappy with anything from last week — your logo, your tone of voice, your colour palette, your overall strategy — this is where you fix it.

Start by extracting what you have. Open a conversation in your brand folder and send:

H+Co ChatGPT — inside brand folder

Output your custom instructions in markdown.

"The colour palette has too many strong colours — I want one dominant colour and the rest as neutrals"
"The photography direction sounds like every other sneaker brand — make it more raw and less polished"
"The tone section says 'confident' but that could mean anything — make it specific to workwear culture"
If your logo or visual identity needs work, iterate in your brand folder until you're happy

Go back and forth for 2–3 rounds until the document feels right.

Step 02

Test your Brand Assistant

Open a new conversation inside your brand folder. Send these three test prompts to check your Brand Assistant is working.

H+Co ChatGPT — inside brand folder

I want to test that you're working correctly. Answer these three questions: 1. What brand are you working on? Give me the name, what the product is, and who it's for. 2. Write me a one-line tagline for a summer campaign. 3. I want to use this headline for an ad: "Engineered for peak performance." Is that on-brand or off-brand? Explain why.

Step 03

Create your product mockup

Five stages: define your product, generate a product image, brainstorm shot concepts, write the brief, generate the hero shot.

Define your product

Your Brand Assistant doesn't know your product's physical form yet. Define it before brainstorming shots.

Stay in your brand folder. Send this prompt and have a conversation until you've landed on a clear product description.

H+Co ChatGPT — inside brand folder

Generate your product image

Now that you've defined your product, generate a clean product shot on a plain background. This becomes your reference asset for the rest of the session.

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm shot concepts

Stay in the same conversation. Now that you've defined your product, brainstorm how to photograph it.

In the same chat

Write the shot brief

Stay in the same conversation. Pick a concept you like and ask the Brand Assistant to write a structured shot brief.

In the same chat

Generate the hero shot

Open a new chat in Nano Banana Pro. Upload the product image you generated earlier as a visual reference and send:

Nano Banana ProAttach: Product Image

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Tip

This is a conversation — answer the questions and push back until you're happy.

When you're done

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your product image to your Google Doc. You'll use this as a reference in the next steps.

Tip

If your images aren't generating in Nano Banana Pro, add "use your image generation tool" to the end of your prompt.

When you're done

Save your best product mockup to your Google Doc.

Step 04

Critique your mockup with AI

Get your Brand Assistant to write a critique prompt, then use it with a model that can see the image.

Write the critique prompt

Stay in your brand folder. Ask the Brand Assistant to write a critique prompt based on everything it knows about your brand.

H+Co ChatGPT — inside brand folder

Run the critique

Open a new chat in Gemini Pro 3.1. Upload your product mockup — the image attached is the product shot being critiqued. Paste the critique prompt.

You won't agree with everything — take what's useful, ignore what isn't. If something's worth fixing, go back to your brand folder and iterate on the brief.

Step 05

Brainstorm your campaign

Before you make the billboard, figure out what the campaign is actually saying.

H+Co ChatGPT — inside brand folder

I need a campaign concept for an out-of-home billboard for our sneaker brand. But before we land on something safe, I want to explore widely. Using the Brand Strategy One Pager in this folder's knowledge, brainstorm 6 campaign concepts. I want genuine range: For each concept give me: 1. **The idea:** What is this campaign saying? One sentence. 2. **The headline:** A single billboard headline. 7 words max. 3. **The visual direction:** What would the image behind the headline look like? Two sentences max. 4. **Why it might work:** How this connects to our brand strategy. One sentence. **Rules:** - At least two concepts should be unexpected, strange, or provocative — ideas that wouldn't normally survive the first round of a brainstorm - At least one should be funny or irreverent - At least one should be visually arresting with minimal copy - No clichés, no category defaults, no "for those who dare" energy - Every concept must feel true to the brand tone, even the weird ones Go far and wide. I can always pull it back — I can't push it further if everything starts safe.

Pick a concept and headline to execute in the next step. You can combine elements from different concepts if something interesting emerges.

Step 06

Create your billboard ad

You've got a concept and a headline from Step 5. Now execute it — write the shot brief, generate the image, mock it up.

Write the shot brief

In the same chat

Generate the billboard

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

If you don't like your image, go back to your chat in H+Co ChatGPT and iterate on the brief with your Brand Assistant, then paste the updated brief into Nano Banana Pro.

Mock it up

Save your best billboard image from the step above. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Step 07

Keep going

Pick one and keep working:

Second billboard — different concept or a different format (bus shelter, phone kiosk)
Product range shot — multiple colourways in one frame
Refine existing assets — iterate further on your mockup or billboard
Update your brand documents — if the campaign work revealed something new about your brand's visual direction or strategy, update the relevant document in folder knowledge and your system prompt

No new prompts needed — reuse the workflows from Steps 3 and 6.

Before next Thursday

Your Google Doc should contain:

Refined brand documents or system prompt changes (Step 1)
Brand Assistant test results (Step 2)
Product description (Step 3)
Product mockup image (Step 3)
Campaign concept and headline (Step 5)
OOH billboard mockup (Step 6)

Your brand folder should have: updated folder knowledge and system prompt reflecting any changes from tonight.

If you didn't finish something tonight, the documentation above has everything you need to complete it before Session 4.

Next week: brand film and live website. You'll create a short brand film using a prompt-to-video workflow, then build and publish a real website using AI.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governs every brief — strategy, tone, and visual constraints are always present without re-pasting
Specific feedback	Line-by-line, section-by-section feedback that tells the model exactly what's wrong and what you want instead. "Make it better" fails — "this sounds like Nike, make it grittier" works
AI-to-image prompting	Text model writes the shot brief, image tool generates. Thinking and making stay separate
Iterative prompting	Specific feedback on each generation — never regenerate from scratch, build on what works
Prompt writing	Getting AI to write prompts for you. Describe the task, say what you're evaluating, and ask for a structured prompt you can paste elsewhere
Visual reasoning	Using Gemini Pro 3.1 to analyse images — it can see composition, colour, brand fit, and give feedback a text-only model can't
Reference image prompting	Uploading existing assets (logo, previous outputs) as visual references for consistency

Next week

Session 4: Brand Film & Live Website

You'll create a short brand film using a prompt-to-video workflow, then build and publish a real website using AI. Everyone finishes with a live URL.

Brand film and live website

Thursday 26 March

What you leave with tonight

Brand film

A short video generated through a text-to-image-to-video workflow, briefed by your Brand Assistant and produced in After Dark Video.

Live product website

A published website with your brand name, hero image, product description, and a call to action — built entirely through natural language in Google AI Studio.

Step 01

Brainstorm your film concept

Your brand film is a 10-second video — a single moment, not a story. Before you write the brief, you need to decide what that moment is.

Open a conversation inside your brand folder and send:

H+Co ChatGPT — inside brand folder

I'm about to create a 10-second brand film for my product. Before I write the brief, I need to brainstorm what the film actually shows. Using the Brand Strategy One Pager, visual identity brief, and product description in this folder's knowledge, pitch me 5 different film concepts. Each concept should be: - **One moment** — a single action that plays out over roughly 10 seconds. Not a story, not a montage. One thing happening. - **Visually specific** — describe what I'd see if I paused the video: the product, a hand, a surface, a background, a light source. No abstract ideas. - **Grounded in the brand world** — the setting, colours, and mood should feel like this brand. Draw from the visual identity brief. - **Simple enough to generate** — one subject, one action. Avoid: crowds, readable text on screen, or complex multi-person scenes. For each concept, write: 1. A one-sentence description of the moment (what happens) 2. Where the product is in the frame 3. The setting in a few words Keep each concept to 2–3 lines. No camera jargon yet — I just need to pick the moment.

Read through the options and pick one — or combine two. If nothing grabs you, tell the assistant what's missing and ask for five more.

Step 02

Write your video brief

You've picked the moment — now turn it into a brief that tells the video tool exactly what to make.

In the same conversation, upload your brand logo and send:

Same chatAttach: Brand Logo

I need a video brief for a 10-second brand film based on the concept I just chose. This brief will be pasted directly into a video generation tool, so it needs to be specific and visual. Using that concept and the Brand Strategy One Pager, visual identity brief, and product description in this folder's knowledge, write a brief that covers: 1. **Camera movement** — use specific directorial terms: "slow dolly-in", "tracking shot", "static wide", "low-angle push", "overhead pull-back". Do not write "camera follows" or "camera pans across" — be precise about the type of movement and its speed. 2. **Subject and action** — describe one clear physical action with precise motion. Anchor hands, limbs, and objects to each other: "condensation drips down the can as a hand lifts it from the table", not "someone picks up a drink". Only one action — this is 10 seconds, not a mini-film. 3. **Environment and lighting** — where is this set? What direction is the light coming from? What colour temperature? What's the atmosphere? 4. **Opening frame** — describe exactly what we see in the first moment. Composition, depth, focus. 5. **Closing frame** — describe exactly what we see at the end. The product must appear in at least the opening or closing frame (or both). 6. **Sound direction** — suggest a music genre/mood or VO direction. One sentence. **Rules:** - 100–200 words total - One clear action or camera movement — not a sequence of events - Only describe things that are visible or audible — no emotions, no brand values, no abstract concepts - The product must appear in the video - Write in direct, descriptive language that a video generation tool can interpret literally **Then write a separate Video Prompt** — a condensed 2–3 sentence version of this brief, optimised for pasting directly into an image-to-video tool. This prompt should: - Describe only the motion and camera behaviour — the tool already has the opening frame as a still image - Use plain, direct language — no metaphors, no adjectives that aren't physically visible - Start with the camera action, then describe what the subject does

Iterate until the scene feels right. The more specific the brief, the better the video.

Step 03

Generate your start frame

Generate a still image of your film's opening shot. This is what the video tool will animate from.

In the same conversation, ask your Brand Assistant to write an image generation prompt for the opening frame:

Same chat

Using my video brief, write an image generation prompt for the **opening frame** of my brand film. The prompt should describe exactly what appears in the first frame — composition, subject, product placement, environment, lighting direction, colour temperature, and depth of field. Rules for the prompt: - 16:9 aspect ratio, landscape orientation - Photorealistic — it should look like a paused frame from a real commercial - Cinematic depth of field — the focal subject is sharp, background has natural bokeh - The product must appear as described in the brief - No text, no typography, no watermarks, no overlays - Write it as a single paragraph I can paste directly into an image generation tool

Copy the output. Open a new chat in Nano Banana Pro, upload your brand logo and product image from Session 3, and paste the prompt:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR START FRAME PROMPT]

If your film ends on a different scene from where it starts — for example, it opens on the environment and ends on a product close-up — generate an end frame too. Go back to your Brand Assistant conversation and send:

Same chat

Now write an image generation prompt for the **closing frame** of my brand film. Same rules as the start frame prompt: 16:9, photorealistic, cinematic depth of field, no text or watermarks. Describe exactly what appears in the final frame.

Copy the output and paste it into Nano Banana Pro with your logo and product image attached:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR END FRAME PROMPT]

Step 04

Generate your brand film

Open After Dark Video Studio and select Image → Video. Upload your start frame. If you generated an end frame, upload that too.

Paste your Video Prompt from Step 2 into the Prompt field — this is the short version optimised for the video tool, not the full brief.

Set the duration to 10 seconds and hit Generate. If the first result isn't right, adjust your prompt and try again.

Step 05

Write your website brief

Your Brand Assistant knows your strategy, visual identity, tone, and product. Use it to write a complete website brief — one prompt in, one brief out.

Open a conversation inside your brand folder. Upload your brand logo and send:

H+Co ChatGPT — inside brand folderAttach: Brand Logo

I'm about to build a product website using an AI code generation tool. I need a complete website brief that I can paste directly as the first prompt. The tool will generate a working website from this brief, so it needs to be specific enough to produce something that looks and sounds like our brand on the first pass. Using every document in this folder's knowledge — Brand Strategy One Pager, visual identity brief, tone of voice, product description — write a website brief covering these 10 sections: 1. **Brand identity** — brand name, one-line descriptor, brand word, tone table (how we sound vs. how we never sound) 2. **Page structure** — every section in order: navigation, hero, product story, about, features/benefits, values, footer with CTA. Describe what each section contains and how it flows into the next 3. **Copy for every section** — actual final text. Headlines, body copy, button labels, CTAs. Not placeholders, not lorem ipsum. Every word should be ready to publish 4. **Visual direction per section** — background colour (hex), text colour (hex), accent colour (hex), type feeling (e.g. "clean sans-serif, generous spacing"), layout direction (e.g. "full-bleed image left, copy right") 5. **Hero section in detail** — describe the hero image (what it shows, not a URL), headline placement, CTA button text and colour, overall composition 6. **Product presentation** — how does the product appear on the page? Describe the image context, the surrounding copy, any feature callouts 7. **Brand feeling** — describe the emotional experience of scrolling through this page. What does it feel like? What's the pace — fast and punchy, or slow and considered? 8. **Colour and spacing system** — full palette with hex codes and where each is used. Background, text, accent, hover states. Spacing approach (tight, generous, breathing room) 9. **Interactions and animation** — this website should feel alive. Describe scroll-triggered animations, hover effects, parallax layers, animated transitions between sections, micro-interactions on buttons and cards. Be specific: "headline letters stagger in on scroll", "product image floats with a subtle parallax offset", "background colour crossfades between sections". Go further than you think is necessary — the code generation tool handles complex animation well 10. **What this website never looks like** — 3-4 specific things to avoid. Be concrete: no "fuel your day" or "unlock your potential", no stock photography, no generic tech-startup layout, no cookie-cutter template feel **Rules:** - Single page, responsive, mobile-friendly - 500–800 words - No generic web copy — every sentence should sound like our brand, not a template - Every section must have actual hex codes for colours — don't write "brand blue", write the hex - The brief should be self-contained — someone with no context should be able to build the site from this document alone

Read the brief. If anything doesn't sound like your brand, tell the assistant what's wrong and ask it to rewrite that section.

Step 06

Build your website

Open Google AI Studio and start a new project in Build mode. Paste your website brief and send it. AI Studio will generate a working website with a live preview.

From here, it's a conversation. Describe what to change:

"Make the hero section full-bleed"
"The CTA button should be [HEX CODE]"
"The about section copy is too long — cut it to two sentences"
"Add a fade-in animation as I scroll down"

You can also click on any part of the preview and describe the change you want.

When you're happy with the site, click Deploy App in the top right. AI Studio will publish it and give you a live URL anyone can visit.

You're done

Four sessions. One brand. Built from nothing.

Your Google Doc should contain:

Brand strategy and visual identity (Session 1)
Tone of voice and Brand Assistant (Session 2)
Product mockup and OOH billboard (Session 3)
Brand film and live website URL (Session 4)

Deadline: Tuesday, 1 April — submit your Google Doc with all outputs, brand images, OOH execution, brand film, and live website URL.

Showcase: Thursday, 3 April — best brands presented at the monthly memo.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governed every brief tonight — four weeks of accumulated context in every output
Prompt-to-video	Text model writes the brief, image tool renders the frame, video tool adds motion. Three tools, each doing what it's best at
Vibe coding	Building a website through conversation. You described what to make, AI built it, you iterated until it was right

Step 01

Brainstorm your film concept

Your brand film is a 10-second video — a single moment, not a story. Before you write the brief, you need to decide what that moment is.

Open a conversation inside your brand folder and send:

H+Co ChatGPT — inside brand folder

Read through the options and pick one — or combine two. If nothing grabs you, tell the assistant what's missing and ask for five more.

Step 02

Write your video brief

You've picked the moment — now turn it into a brief that tells the video tool exactly what to make.

In the same conversation, upload your brand logo and send:

Same chatAttach: Brand Logo

Iterate until the scene feels right. The more specific the brief, the better the video.

Step 03

Generate your start frame

Generate a still image of your film's opening shot. This is what the video tool will animate from.

In the same conversation, ask your Brand Assistant to write an image generation prompt for the opening frame:

Same chat

Copy the output. Open a new chat in Nano Banana Pro, upload your brand logo and product image from Session 3, and paste the prompt:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR START FRAME PROMPT]

Same chat

Copy the output and paste it into Nano Banana Pro with your logo and product image attached:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR END FRAME PROMPT]

Step 04

Generate your brand film

Open After Dark Video Studio and select Image → Video. Upload your start frame. If you generated an end frame, upload that too.

Paste your Video Prompt from Step 2 into the Prompt field — this is the short version optimised for the video tool, not the full brief.

Set the duration to 10 seconds and hit Generate. If the first result isn't right, adjust your prompt and try again.

Step 05

Write your website brief

Your Brand Assistant knows your strategy, visual identity, tone, and product. Use it to write a complete website brief — one prompt in, one brief out.

Open a conversation inside your brand folder. Upload your brand logo and send:

H+Co ChatGPT — inside brand folderAttach: Brand Logo

I'm about to build a product website using an AI code generation tool. I need a complete website brief that I can paste directly as the first prompt. The tool will generate a working website from this brief, so it needs to be specific enough to produce something that looks and sounds like our brand on the first pass. Using every document in this folder's knowledge — Brand Strategy One Pager, visual identity brief, tone of voice, product description — write a website brief covering these 10 sections: 1. **Brand identity** — brand name, one-line descriptor, brand word, tone table (how we sound vs. how we never sound) 2. **Page structure** — every section in order: navigation, hero, product story, about, features/benefits, values, footer with CTA. Describe what each section contains and how it flows into the next 3. **Copy for every section** — actual final text. Headlines, body copy, button labels, CTAs. Not placeholders, not lorem ipsum. Every word should be ready to publish 4. **Visual direction per section** — background colour (hex), text colour (hex), accent colour (hex), type feeling (e.g. "clean sans-serif, generous spacing"), layout direction (e.g. "full-bleed image left, copy right") 5. **Hero section in detail** — describe the hero image (what it shows, not a URL), headline placement, CTA button text and colour, overall composition 6. **Product presentation** — how does the product appear on the page? Describe the image context, the surrounding copy, any feature callouts 7. **Brand feeling** — describe the emotional experience of scrolling through this page. What does it feel like? What's the pace — fast and punchy, or slow and considered? 8. **Colour and spacing system** — full palette with hex codes and where each is used. Background, text, accent, hover states. Spacing approach (tight, generous, breathing room) 9. **Interactions and animation** — this website should feel alive. Describe scroll-triggered animations, hover effects, parallax layers, animated transitions between sections, micro-interactions on buttons and cards. Be specific: "headline letters stagger in on scroll", "product image floats with a subtle parallax offset", "background colour crossfades between sections". Go further than you think is necessary — the code generation tool handles complex animation well 10. **What this website never looks like** — 3-4 specific things to avoid. Be concrete: no "because they're family" or "what they deserve", no stock photography of happy dogs, no generic pet brand layout, no cookie-cutter template feel **Rules:** - Single page, responsive, mobile-friendly - 500–800 words - No generic web copy — every sentence should sound like our brand, not a template - Every section must have actual hex codes for colours — don't write "brand blue", write the hex - The brief should be self-contained — someone with no context should be able to build the site from this document alone

Read the brief. If anything doesn't sound like your brand, tell the assistant what's wrong and ask it to rewrite that section.

Step 06

Build your website

Open Google AI Studio and start a new project in Build mode. Paste your website brief and send it. AI Studio will generate a working website with a live preview.

From here, it's a conversation. Describe what to change:

"Make the hero section full-bleed"
"The CTA button should be [HEX CODE]"
"The about section copy is too long — cut it to two sentences"
"Add a fade-in animation as I scroll down"

You can also click on any part of the preview and describe the change you want.

When you're happy with the site, click Deploy App in the top right. AI Studio will publish it and give you a live URL anyone can visit.

You're done

Four sessions. One brand. Built from nothing.

Your Google Doc should contain:

Brand strategy and visual identity (Session 1)
Tone of voice and Brand Assistant (Session 2)
Product mockup and OOH billboard (Session 3)
Brand film and live website URL (Session 4)

Deadline: Tuesday, 1 April — submit your Google Doc with all outputs, brand images, OOH execution, brand film, and live website URL.

Showcase: Thursday, 3 April — best brands presented at the monthly memo.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governed every brief tonight — four weeks of accumulated context in every output
Prompt-to-video	Text model writes the brief, image tool renders the frame, video tool adds motion. Three tools, each doing what it's best at
Vibe coding	Building a website through conversation. You described what to make, AI built it, you iterated until it was right

Step 01

Brainstorm your film concept

Your brand film is a 10-second video — a single moment, not a story. Before you write the brief, you need to decide what that moment is.

Open a conversation inside your brand folder and send:

H+Co ChatGPT — inside brand folder

Read through the options and pick one — or combine two. If nothing grabs you, tell the assistant what's missing and ask for five more.

Step 02

Write your video brief

You've picked the moment — now turn it into a brief that tells the video tool exactly what to make.

In the same conversation, upload your brand logo and send:

Same chatAttach: Brand Logo

Iterate until the scene feels right. The more specific the brief, the better the video.

Step 03

Generate your start frame

Generate a still image of your film's opening shot. This is what the video tool will animate from.

In the same conversation, ask your Brand Assistant to write an image generation prompt for the opening frame:

Same chat

Copy the output. Open a new chat in Nano Banana Pro, upload your brand logo and product image from Session 3, and paste the prompt:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR START FRAME PROMPT]

Same chat

Copy the output and paste it into Nano Banana Pro with your logo and product image attached:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR END FRAME PROMPT]

Step 04

Generate your brand film

Open After Dark Video Studio and select Image → Video. Upload your start frame. If you generated an end frame, upload that too.

Paste your Video Prompt from Step 2 into the Prompt field — this is the short version optimised for the video tool, not the full brief.

Set the duration to 10 seconds and hit Generate. If the first result isn't right, adjust your prompt and try again.

Step 05

Write your website brief

Your Brand Assistant knows your strategy, visual identity, tone, and product. Use it to write a complete website brief — one prompt in, one brief out.

Open a conversation inside your brand folder. Upload your brand logo and send:

H+Co ChatGPT — inside brand folderAttach: Brand Logo

I'm about to build a product website using an AI code generation tool. I need a complete website brief that I can paste directly as the first prompt. The tool will generate a working website from this brief, so it needs to be specific enough to produce something that looks and sounds like our brand on the first pass. Using every document in this folder's knowledge — Brand Strategy One Pager, visual identity brief, tone of voice, product description — write a website brief covering these 10 sections: 1. **Brand identity** — brand name, one-line descriptor, brand word, tone table (how we sound vs. how we never sound) 2. **Page structure** — every section in order: navigation, hero, product story, about, features/benefits, values, footer with CTA. Describe what each section contains and how it flows into the next 3. **Copy for every section** — actual final text. Headlines, body copy, button labels, CTAs. Not placeholders, not lorem ipsum. Every word should be ready to publish 4. **Visual direction per section** — background colour (hex), text colour (hex), accent colour (hex), type feeling (e.g. "clean sans-serif, generous spacing"), layout direction (e.g. "full-bleed image left, copy right") 5. **Hero section in detail** — describe the hero image (what it shows, not a URL), headline placement, CTA button text and colour, overall composition 6. **Product presentation** — how does the product appear on the page? Describe the image context, the surrounding copy, any feature callouts 7. **Brand feeling** — describe the emotional experience of scrolling through this page. What does it feel like? What's the pace — fast and punchy, or slow and considered? 8. **Colour and spacing system** — full palette with hex codes and where each is used. Background, text, accent, hover states. Spacing approach (tight, generous, breathing room) 9. **Interactions and animation** — this website should feel alive. Describe scroll-triggered animations, hover effects, parallax layers, animated transitions between sections, micro-interactions on buttons and cards. Be specific: "headline letters stagger in on scroll", "product image floats with a subtle parallax offset", "background colour crossfades between sections". Go further than you think is necessary — the code generation tool handles complex animation well 10. **What this website never looks like** — 3-4 specific things to avoid. Be concrete: no "protect what matters" or "dermatologist recommended", no stock beach photography, no generic skincare brand layout, no cookie-cutter template feel **Rules:** - Single page, responsive, mobile-friendly - 500–800 words - No generic web copy — every sentence should sound like our brand, not a template - Every section must have actual hex codes for colours — don't write "brand blue", write the hex - The brief should be self-contained — someone with no context should be able to build the site from this document alone

Read the brief. If anything doesn't sound like your brand, tell the assistant what's wrong and ask it to rewrite that section.

Step 06

Build your website

Open Google AI Studio and start a new project in Build mode. Paste your website brief and send it. AI Studio will generate a working website with a live preview.

From here, it's a conversation. Describe what to change:

"Make the hero section full-bleed"
"The CTA button should be [HEX CODE]"
"The about section copy is too long — cut it to two sentences"
"Add a fade-in animation as I scroll down"

You can also click on any part of the preview and describe the change you want.

When you're happy with the site, click Deploy App in the top right. AI Studio will publish it and give you a live URL anyone can visit.

You're done

Four sessions. One brand. Built from nothing.

Your Google Doc should contain:

Brand strategy and visual identity (Session 1)
Tone of voice and Brand Assistant (Session 2)
Product mockup and OOH billboard (Session 3)
Brand film and live website URL (Session 4)

Deadline: Tuesday, 1 April — submit your Google Doc with all outputs, brand images, OOH execution, brand film, and live website URL.

Showcase: Thursday, 3 April — best brands presented at the monthly memo.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governed every brief tonight — four weeks of accumulated context in every output
Prompt-to-video	Text model writes the brief, image tool renders the frame, video tool adds motion. Three tools, each doing what it's best at
Vibe coding	Building a website through conversation. You described what to make, AI built it, you iterated until it was right

Step 01

Brainstorm your film concept

Your brand film is a 10-second video — a single moment, not a story. Before you write the brief, you need to decide what that moment is.

Open a conversation inside your brand folder and send:

H+Co ChatGPT — inside brand folder

Read through the options and pick one — or combine two. If nothing grabs you, tell the assistant what's missing and ask for five more.

Step 02

Write your video brief

You've picked the moment — now turn it into a brief that tells the video tool exactly what to make.

In the same conversation, upload your brand logo and send:

Same chatAttach: Brand Logo

Iterate until the scene feels right. The more specific the brief, the better the video.

Step 03

Generate your start frame

Generate a still image of your film's opening shot. This is what the video tool will animate from.

In the same conversation, ask your Brand Assistant to write an image generation prompt for the opening frame:

Same chat

Copy the output. Open a new chat in Nano Banana Pro, upload your brand logo and product image from Session 3, and paste the prompt:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR START FRAME PROMPT]

Same chat

Copy the output and paste it into Nano Banana Pro with your logo and product image attached:

Nano Banana ProAttach: Brand Logo, Product Image

The images attached are my brand logo and my product — use them as visual references for branding, colour, and product appearance. [PASTE YOUR END FRAME PROMPT]

Step 04

Generate your brand film

Open After Dark Video Studio and select Image → Video. Upload your start frame. If you generated an end frame, upload that too.

Paste your Video Prompt from Step 2 into the Prompt field — this is the short version optimised for the video tool, not the full brief.

Set the duration to 10 seconds and hit Generate. If the first result isn't right, adjust your prompt and try again.

Step 05

Write your website brief

Your Brand Assistant knows your strategy, visual identity, tone, and product. Use it to write a complete website brief — one prompt in, one brief out.

Open a conversation inside your brand folder. Upload your brand logo and send:

H+Co ChatGPT — inside brand folderAttach: Brand Logo

I'm about to build a product website using an AI code generation tool. I need a complete website brief that I can paste directly as the first prompt. The tool will generate a working website from this brief, so it needs to be specific enough to produce something that looks and sounds like our brand on the first pass. Using every document in this folder's knowledge — Brand Strategy One Pager, visual identity brief, tone of voice, product description — write a website brief covering these 10 sections: 1. **Brand identity** — brand name, one-line descriptor, brand word, tone table (how we sound vs. how we never sound) 2. **Page structure** — every section in order: navigation, hero, product story, about, features/benefits, values, footer with CTA. Describe what each section contains and how it flows into the next 3. **Copy for every section** — actual final text. Headlines, body copy, button labels, CTAs. Not placeholders, not lorem ipsum. Every word should be ready to publish 4. **Visual direction per section** — background colour (hex), text colour (hex), accent colour (hex), type feeling (e.g. "clean sans-serif, generous spacing"), layout direction (e.g. "full-bleed image left, copy right") 5. **Hero section in detail** — describe the hero image (what it shows, not a URL), headline placement, CTA button text and colour, overall composition 6. **Product presentation** — how does the product appear on the page? Describe the image context, the surrounding copy, any feature callouts 7. **Brand feeling** — describe the emotional experience of scrolling through this page. What does it feel like? What's the pace — fast and punchy, or slow and considered? 8. **Colour and spacing system** — full palette with hex codes and where each is used. Background, text, accent, hover states. Spacing approach (tight, generous, breathing room) 9. **Interactions and animation** — this website should feel alive. Describe scroll-triggered animations, hover effects, parallax layers, animated transitions between sections, micro-interactions on buttons and cards. Be specific: "headline letters stagger in on scroll", "product image floats with a subtle parallax offset", "background colour crossfades between sections". Go further than you think is necessary — the code generation tool handles complex animation well 10. **What this website never looks like** — 3-4 specific things to avoid. Be concrete: no "engineered for performance" or "built for the streets", no stock photography of runners, no generic sneaker brand layout, no cookie-cutter template feel **Rules:** - Single page, responsive, mobile-friendly - 500–800 words - No generic web copy — every sentence should sound like our brand, not a template - Every section must have actual hex codes for colours — don't write "brand blue", write the hex - The brief should be self-contained — someone with no context should be able to build the site from this document alone

Read the brief. If anything doesn't sound like your brand, tell the assistant what's wrong and ask it to rewrite that section.

Step 06

Build your website

Open Google AI Studio and start a new project in Build mode. Paste your website brief and send it. AI Studio will generate a working website with a live preview.

From here, it's a conversation. Describe what to change:

"Make the hero section full-bleed"
"The CTA button should be [HEX CODE]"
"The about section copy is too long — cut it to two sentences"
"Add a fade-in animation as I scroll down"

You can also click on any part of the preview and describe the change you want.

When you're happy with the site, click Deploy App in the top right. AI Studio will publish it and give you a live URL anyone can visit.

You're done

Four sessions. One brand. Built from nothing.

Your Google Doc should contain:

Brand strategy and visual identity (Session 1)
Tone of voice and Brand Assistant (Session 2)
Product mockup and OOH billboard (Session 3)
Brand film and live website URL (Session 4)

Deadline: Tuesday, 1 April — submit your Google Doc with all outputs, brand images, OOH execution, brand film, and live website URL.

Showcase: Thursday, 3 April — best brands presented at the monthly memo.

Techniques you used tonight

Technique	What it is
Persistent context	Your Brand Assistant governed every brief tonight — four weeks of accumulated context in every output
Prompt-to-video	Text model writes the brief, image tool renders the frame, video tool adds motion. Three tools, each doing what it's best at
Vibe coding	Building a website through conversation. You described what to make, AI built it, you iterated until it was right

Speedrun: Zero to Session 4

~120 min

What you leave with

Brand Strategy One Pager

Complete strategy document with name, audience, enemy, tone, and word.

Brand Assistant

A system prompt that makes AI speak in your brand's voice.

Visual Identity Brief

Colour palette, typography, visual feeling, and photography direction.

Logo

Starting-point logo generated through AI-to-image prompting.

Product Mockup

A photorealistic product shot generated through a brief written by your Brand Assistant.

OOH Execution

A billboard ad — concept, headline, and visual — mocked up in a real-world setting.

Start from Week 2 → Start from Week 3 →

Week One

Fast track

Too busy for the full speedrun? Download these two files, set up a brand project folder in H+Co ChatGPT, and jump to Step 7.

Brand Strategy One Pager

Paste as a knowledge document in your folder

Brand Assistant

Paste as the folder's system prompt

Skip to Step 7 →

Step 01

Choose your product

Your brief

A lightly sparkling, adaptogen-based functional drink. Australian-made. 330ml cans. Three flavours at launch.

Copy the brief above — you'll paste it into prompts in the next steps.

Step 02

Research your category

Open Gemini Deep Research and paste this prompt. It takes 3-5 minutes to run — use the time to set up your Google Doc.

Gemini Deep ResearchPrompt chaining

Paste the full research output into your Google Doc when it's done.

Step 03

Extract what mattersPrompt chaining

Paste your Gemini research into H+Co ChatGPT with this prompt.

H+Co ChatGPTPrompt chaining

Step 04

Build your Brand Strategy One Pager

Open a new conversation in H+Co ChatGPT. Paste your product brief (from Step 1) and your research extraction (from Step 3). Review and edit — this document drives everything from here.

H+Co ChatGPT

I'm building a new brand. Below are two inputs: my product category brief, and the research extraction from a deep research sprint on this category. Read both carefully. Based on the research, identify the strongest strategic position for this brand and write a Brand Strategy One Pager using the exact structure and constraints below. **Brand Strategy One Pager structure:** 1. **Brand name:** [leave blank — we'll name the brand in the next step] 2. **Product:** What this product is. 30 words max. 3. **The person:** Who this brand is for. Not demographics. A mindset, a worldview, a way of moving through the category. 80 words max. 4. **The enemy:** The specific cultural behaviour this brand is against. Not a competitor. A way of thinking or acting that the category perpetuates. 40 words max. 5. **The tone:** A table with two columns: "Sounds like" and "Never sounds like." Three entries per column. Five words max per entry. 6. **The word:** One word the brand owns. Plus one sentence defending it, 15 words max. 7. **The tension:** The unresolved contradiction in the category that gives this brand permission to exist. Two sentences max. 8. **Category context:** 3-4 research findings that support this strategic position. One sentence each. **Rules:** - Total document: 350 words max - Plain language throughout. No editorialising, no poetry, no manifestos - Every sentence must be useful for briefing a designer, a copywriter, or an AI - Make sharp choices. If the research supports multiple positions, pick the strongest one --- **Product category brief:** [PASTE YOUR PRODUCT BRIEF FROM STEP 1] --- **Research extraction:** [PASTE YOUR RESEARCH EXTRACTION FROM STEP 3]

Week Two

Step 05

Name your brandFew-shot prompting

Open a new conversation in H+Co ChatGPT.

H+Co ChatGPTFew-shot prompting

Pick your top 3. Stress-test them:

H+Co ChatGPT

Pick your name. Add it and a one-line brand descriptor (10 words max) to the Brand Strategy One Pager. Update the knowledge document in your brand folder.

Step 06

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder.

H+Co ChatGPT — inside brand folderMeta-prompting

Step 07

Visual identity and logo

Stay inside your brand folder. Two parts: build the visual brief and mood board, then brainstorm and generate the logo.

Visual identity brief

Ask the Brand Assistant to write a compiled visual identity brief directly — colour palette, type direction, visual feeling, photography direction, and what the brand never looks like.

H+Co ChatGPT — inside brand folderMeta-prompting

Using the Brand Strategy One Pager in this folder's knowledge, write a visual identity brief for this brand. **Sections:** 1. **Colour palette:** 4-5 colours. For each: hex code, colour name, and where it's used. Present as a table. 2. **Typography direction:** 2-3 sentences. Include specific font names if you have them, plus weight, shape, spacing, and personality. 3. **Visual feeling:** 5 descriptive phrases that capture the brand's visual world. 4. **Photography direction:** 3-4 sentences on the photographic style. 5. **What this brand never looks like:** 3-4 specific visual traits to avoid. Be concrete. **Rules:** - Total: 250 words max - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak ("evocative", "resonant", "elevated") - Hex codes must be real and usable

Paste the visual identity brief into your Google Doc.

Mood board

Open a new chat. Select Nano Banana Pro as the model. Paste your visual identity brief, then this prompt:

Nano Banana ProAI-to-image prompting

Logo

Go back to your brand folder. Brainstorm logo directions with the Brand Assistant, then generate in Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Take the image generation prompt into Nano Banana Pro and generate. Iterate with specific feedback:

Nano Banana Pro

Save your best logo and mood board to your Google Doc.

Week Three

Step 08

Create your product mockupAI-to-image prompting

Your Brand Assistant doesn't know your product's physical form yet. Stay in your brand folder and define it, then generate a hero shot.

Define your product

H+Co ChatGPT — inside brand folder

Generate your product image

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm and shoot

Stay in the same conversation. Brainstorm shot concepts, pick one, get a brief, then generate.

In the same chat

Pick a concept and get a shot brief:

In the same chat

Open a new chat in Nano Banana Pro. Upload your product image as a reference and send:

Nano Banana ProAttach: Product Image

Step 09

Create your billboard adPrompt writing

Brainstorm a campaign concept, then execute it as an out-of-home billboard.

Brainstorm your campaign

H+Co ChatGPT — inside brand folder

Pick a concept and headline. Then write the shot brief:

Write the shot brief and generate

In the same chat

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Mock it up

Save your best billboard image. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Week One

Fast track

Too busy for the full speedrun? Download these two files, set up a brand project folder in H+Co ChatGPT, and jump to Step 7.

Brand Strategy One Pager

Paste as a knowledge document in your folder

Brand Assistant

Paste as the folder's system prompt

Skip to Step 7 →

Step 01

Choose your product

Your brief

A premium, Australian-made dry dog food. Natural ingredients. Three recipes at launch.

Copy the brief above — you'll paste it into prompts in the next steps.

Step 02

Research your category

Open Gemini Deep Research and paste this prompt. It takes 3-5 minutes to run — use the time to set up your Google Doc.

Gemini Deep ResearchPrompt chaining

Paste the full research output into your Google Doc when it's done.

Step 03

Extract what mattersPrompt chaining

Paste your Gemini research into H+Co ChatGPT with this prompt.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian premium pet food category. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy a premium dog food — not demographics, but mindsets. How do they think about feeding their dog, about pet ownership, about spending? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new premium dog food brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 04

Build your Brand Strategy One Pager

Open a new conversation in H+Co ChatGPT. Paste your product brief (from Step 1) and your research extraction (from Step 3). Review and edit — this document drives everything from here.

H+Co ChatGPT

I'm building a new brand. Below are two inputs: my product category brief, and the research extraction from a deep research sprint on this category. Read both carefully. Based on the research, identify the strongest strategic position for this brand and write a Brand Strategy One Pager using the exact structure and constraints below. **Brand Strategy One Pager structure:** 1. **Brand name:** [leave blank — we'll name the brand in the next step] 2. **Product:** What this product is. 30 words max. 3. **The person:** Who this brand is for. Not demographics. A mindset, a worldview, a way of moving through the category. 80 words max. 4. **The enemy:** The specific cultural behaviour this brand is against. Not a competitor. A way of thinking or acting that the category perpetuates. 40 words max. 5. **The tone:** A table with two columns: "Sounds like" and "Never sounds like." Three entries per column. Five words max per entry. 6. **The word:** One word the brand owns. Plus one sentence defending it, 15 words max. 7. **The tension:** The unresolved contradiction in the category that gives this brand permission to exist. Two sentences max. 8. **Category context:** 3-4 research findings that support this strategic position. One sentence each. **Rules:** - Total document: 350 words max - Plain language throughout. No editorialising, no poetry, no manifestos - Every sentence must be useful for briefing a designer, a copywriter, or an AI - Make sharp choices. If the research supports multiple positions, pick the strongest one --- **Product category brief:** [PASTE YOUR PRODUCT BRIEF FROM STEP 1] --- **Research extraction:** [PASTE YOUR RESEARCH EXTRACTION FROM STEP 3]

Week Two

Step 05

Name your brandFew-shot prompting

Open a new conversation in H+Co ChatGPT.

H+Co ChatGPTFew-shot prompting

Pick your top 3. Stress-test them:

H+Co ChatGPT

Pick your name. Add it and a one-line brand descriptor (10 words max) to the Brand Strategy One Pager. Update the knowledge document in your brand folder.

Step 06

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a bag of dry dog food. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 07

Visual identity and logo

Stay inside your brand folder. Two parts: build the visual brief and mood board, then brainstorm and generate the logo.

Visual identity brief

Ask the Brand Assistant to write a compiled visual identity brief directly — colour palette, type direction, visual feeling, photography direction, and what the brand never looks like.

H+Co ChatGPT — inside brand folderMeta-prompting

Using the Brand Strategy One Pager in this folder's knowledge, write a visual identity brief for this brand. **Sections:** 1. **Colour palette:** 4-5 colours. For each: hex code, colour name, and where it's used. Present as a table. 2. **Typography direction:** 2-3 sentences. Include specific font names if chosen, plus weight, shape, spacing, and personality. 3. **Visual feeling:** 5 descriptive phrases that capture the brand's visual world. 4. **Photography direction:** 3-4 sentences on the photographic style. 5. **What this brand never looks like:** 3-4 specific visual traits to avoid. Be concrete. **Rules:** - Total: 250 words max - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak ("evocative", "resonant", "elevated") - Hex codes must be real and usable

Paste the visual identity brief into your Google Doc.

Mood board

Open a new chat. Select Nano Banana Pro as the model. Paste your visual identity brief, then this prompt:

Nano Banana ProAI-to-image prompting

Logo

Go back to your brand folder. Brainstorm logo directions with the Brand Assistant, then generate in Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, packaging label on a bag)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Take the image generation prompt into Nano Banana Pro and generate. Iterate with specific feedback:

Nano Banana Pro

Save your best logo and mood board to your Google Doc.

Week Three

Step 08

Create your product mockupAI-to-image prompting

Your Brand Assistant doesn't know your product's physical form yet. Stay in your brand folder and define it, then generate a hero shot.

Define your product

H+Co ChatGPT — inside brand folder

Generate your product image

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm and shoot

Stay in the same conversation. Brainstorm shot concepts, pick one, get a brief, then generate.

In the same chat

Pick a concept and get a shot brief:

In the same chat

Open a new chat in Nano Banana Pro. Upload your product image as a reference and send:

Nano Banana ProAttach: Product Image

Step 09

Create your billboard adPrompt writing

Brainstorm a campaign concept, then execute it as an out-of-home billboard.

Brainstorm your campaign

H+Co ChatGPT — inside brand folder

Pick a concept and headline. Then write the shot brief:

Write the shot brief and generate

In the same chat

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Mock it up

Save your best billboard image. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Week One

Fast track

Too busy for the full speedrun? Download these two files, set up a brand project folder in H+Co ChatGPT, and jump to Step 7.

Brand Strategy One Pager

Paste as a knowledge document in your folder

Brand Assistant

Paste as the folder's system prompt

Skip to Step 7 →

Step 01

Choose your product

Your brief

A daily-wear SPF50+ sunscreen. Australian-made. Lightweight formula. Three variants at launch (face, body, tinted).

Copy the brief above — you'll paste it into prompts in the next steps.

Step 02

Research your category

Open Gemini Deep Research and paste this prompt. It takes 3-5 minutes to run — use the time to set up your Google Doc.

Gemini Deep ResearchPrompt chaining

Paste the full research output into your Google Doc when it's done.

Step 03

Extract what mattersPrompt chaining

Paste your Gemini research into H+Co ChatGPT with this prompt.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian suncare category. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy a sunscreen — not demographics, but mindsets. How do they think about sun protection, skincare, and daily habits? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new sunscreen brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 04

Build your Brand Strategy One Pager

Open a new conversation in H+Co ChatGPT. Paste your product brief (from Step 1) and your research extraction (from Step 3). Review and edit — this document drives everything from here.

H+Co ChatGPT

I'm building a new brand. Below are two inputs: my product category brief, and the research extraction from a deep research sprint on this category. Read both carefully. Based on the research, identify the strongest strategic position for this brand and write a Brand Strategy One Pager using the exact structure and constraints below. **Brand Strategy One Pager structure:** 1. **Brand name:** [leave blank — we'll name the brand in the next step] 2. **Product:** What this product is. 30 words max. 3. **The person:** Who this brand is for. Not demographics. A mindset, a worldview, a way of moving through the category. 80 words max. 4. **The enemy:** The specific cultural behaviour this brand is against. Not a competitor. A way of thinking or acting that the category perpetuates. 40 words max. 5. **The tone:** A table with two columns: "Sounds like" and "Never sounds like." Three entries per column. Five words max per entry. 6. **The word:** One word the brand owns. Plus one sentence defending it, 15 words max. 7. **The tension:** The unresolved contradiction in the category that gives this brand permission to exist. Two sentences max. 8. **Category context:** 3-4 research findings that support this strategic position. One sentence each. **Rules:** - Total document: 350 words max - Plain language throughout. No editorialising, no poetry, no manifestos - Every sentence must be useful for briefing a designer, a copywriter, or an AI - Make sharp choices. If the research supports multiple positions, pick the strongest one --- **Product category brief:** [PASTE YOUR PRODUCT BRIEF FROM STEP 1] --- **Research extraction:** [PASTE YOUR RESEARCH EXTRACTION FROM STEP 3]

Week Two

Step 05

Name your brandFew-shot prompting

Open a new conversation in H+Co ChatGPT.

H+Co ChatGPTFew-shot prompting

Pick your top 3. Stress-test them:

H+Co ChatGPT

Pick your name. Add it and a one-line brand descriptor (10 words max) to the Brand Strategy One Pager. Update the knowledge document in your brand folder.

Step 06

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a tube or bottle. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 07

Visual identity and logo

Stay inside your brand folder. Two parts: build the visual brief and mood board, then brainstorm and generate the logo.

Visual identity brief

Ask the Brand Assistant to write a compiled visual identity brief directly — colour palette, type direction, visual feeling, photography direction, and what the brand never looks like.

H+Co ChatGPT — inside brand folderMeta-prompting

Using the Brand Strategy One Pager in this folder's knowledge, write a visual identity brief for this brand. **Sections:** 1. **Colour palette:** 4-5 colours. For each: hex code, colour name, and where it's used. Present as a table. 2. **Typography direction:** 2-3 sentences. Include specific font names if chosen, plus weight, shape, spacing, and personality. 3. **Visual feeling:** 5 descriptive phrases that capture the brand's visual world. 4. **Photography direction:** 3-4 sentences on the photographic style. 5. **What this brand never looks like:** 3-4 specific visual traits to avoid. Be concrete. **Rules:** - Total: 250 words max - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak ("evocative", "resonant", "elevated") - Hex codes must be real and usable

Paste the visual identity brief into your Google Doc.

Mood board

Open a new chat. Select Nano Banana Pro as the model. Paste your visual identity brief, then this prompt:

Nano Banana ProAI-to-image prompting

Logo

Go back to your brand folder. Brainstorm logo directions with the Brand Assistant, then generate in Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, packaging label on a tube and bottle)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Take the image generation prompt into Nano Banana Pro and generate. Iterate with specific feedback:

Nano Banana Pro

Save your best logo and mood board to your Google Doc.

Week Three

Step 08

Create your product mockupAI-to-image prompting

Your Brand Assistant doesn't know your product's physical form yet. Stay in your brand folder and define it, then generate a hero shot.

Define your product

H+Co ChatGPT — inside brand folder

Generate your product image

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm and shoot

Stay in the same conversation. Brainstorm shot concepts, pick one, get a brief, then generate.

In the same chat

Pick a concept and get a shot brief:

In the same chat

Open a new chat in Nano Banana Pro. Upload your product image as a reference and send:

Nano Banana ProAttach: Product Image

Step 09

Create your billboard adPrompt writing

Brainstorm a campaign concept, then execute it as an out-of-home billboard.

Brainstorm your campaign

H+Co ChatGPT — inside brand folder

Pick a concept and headline. Then write the shot brief:

Write the shot brief and generate

In the same chat

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Mock it up

Save your best billboard image. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

Week One

Fast track

Too busy for the full speedrun? Download these two files, set up a brand project folder in H+Co ChatGPT, and jump to Step 7.

Brand Strategy One Pager

Paste as a knowledge document in your folder

Brand Assistant

Paste as the folder's system prompt

Skip to Step 7 →

Step 01

Choose your product

Your brief

A single Australian-made sneaker. New brand. One silhouette at launch.

Copy the brief above — you'll paste it into prompts in the next steps.

Step 02

Research your category

Open Gemini Deep Research and paste this prompt. It takes 3-5 minutes to run — use the time to set up your Google Doc.

Gemini Deep ResearchPrompt chaining

Paste the full research output into your Google Doc when it's done.

Step 03

Extract what mattersPrompt chaining

Paste your Gemini research into H+Co ChatGPT with this prompt.

H+Co ChatGPTPrompt chaining

You are a senior brand strategist at an independent Australian advertising agency. You specialise in finding whitespace in crowded categories. I ran a deep research sprint on the Australian performance sneaker market and gorpcore movement. Below is the full research output. I need you to extract strategic insights from this research — not summarise it. Here's what I need: 1. Claimed territory What does every competitor in this category say? What are the recurring themes, messages, and positions? Identify the patterns — the things that are so common they've become wallpaper. 2. Whitespace What does nobody say? What territories are unclaimed? What audience needs or cultural tensions are being ignored? Be specific — I want gaps I can build a brand in, not vague observations. 3. Three audience mindsets Based on the research, identify three genuinely distinct types of people who might buy an Australian-made sneaker — not demographics, but mindsets. How do they think about gear, about running, about what they put on their feet? What do they currently do instead? What would make them switch? Give each mindset a short name and 2-3 sentences of description. Make them meaningfully different from each other. 4. Three brand enemies Propose three beliefs, behaviours, or cultural norms that a new Australian sneaker brand could fight against. Not competitors — ways of thinking. Each enemy should be something real that exists in the culture, not a strawman. Give each a short name and 2-3 sentences explaining what it is and why it's worth fighting. 5. One cultural tension What single unresolved tension in the category gives a new brand permission to exist? Frame it as a contradiction people tolerate but shouldn't have to. Keep it to 2–3 sentences. Important: Write this as a working strategic document, not an essay. Keep each section tight — observations and implications, not commentary or editorialising. I'll be using this output as the input for my next set of prompts, so clarity and precision matter more than flair. --- [PASTE YOUR GEMINI DEEP RESEARCH OUTPUT HERE]

Step 04

Build your Brand Strategy One Pager

Open a new conversation in H+Co ChatGPT. Paste your product brief (from Step 1) and your research extraction (from Step 3). Review and edit — this document drives everything from here.

H+Co ChatGPT

I'm building a new brand. Below are two inputs: my product category brief, and the research extraction from a deep research sprint on this category. Read both carefully. Based on the research, identify the strongest strategic position for this brand and write a Brand Strategy One Pager using the exact structure and constraints below. **Brand Strategy One Pager structure:** 1. **Brand name:** [leave blank — we'll name the brand in the next step] 2. **Product:** What this product is. 30 words max. 3. **The person:** Who this brand is for. Not demographics. A mindset, a worldview, a way of moving through the category. 80 words max. 4. **The enemy:** The specific cultural behaviour this brand is against. Not a competitor. A way of thinking or acting that the category perpetuates. 40 words max. 5. **The tone:** A table with two columns: "Sounds like" and "Never sounds like." Three entries per column. Five words max per entry. 6. **The word:** One word the brand owns. Plus one sentence defending it, 15 words max. 7. **The tension:** The unresolved contradiction in the category that gives this brand permission to exist. Two sentences max. 8. **Category context:** 3-4 research findings that support this strategic position. One sentence each. **Rules:** - Total document: 350 words max - Plain language throughout. No editorialising, no poetry, no manifestos - Every sentence must be useful for briefing a designer, a copywriter, or an AI - Make sharp choices. If the research supports multiple positions, pick the strongest one --- **Product category brief:** [PASTE YOUR PRODUCT BRIEF FROM STEP 1] --- **Research extraction:** [PASTE YOUR RESEARCH EXTRACTION FROM STEP 3]

Week Two

Step 05

Name your brandFew-shot prompting

Open a new conversation in H+Co ChatGPT.

H+Co ChatGPTFew-shot prompting

Pick your top 3. Stress-test them:

H+Co ChatGPT

Pick your name. Add it and a one-line brand descriptor (10 words max) to the Brand Strategy One Pager. Update the knowledge document in your brand folder.

Step 06

Build your Brand AssistantMeta-prompting

Open a new conversation inside your brand project folder.

H+Co ChatGPT — inside brand folderMeta-prompting

Read the Brand Strategy One Pager in this folder's knowledge. Based on it, write a system prompt for a Brand Assistant. The system prompt should make any AI behave as the brand owner — the person responsible for every creative and strategic decision. This assistant will be used across every type of output: copy, image briefs, video scripts, website content, social media, and packaging. It needs to cover: 1. **Role:** One sentence. This assistant is the brand's strategic guardian and primary creative decision-maker. 2. **Brand voice:** How the brand sounds across any medium. Pull directly from the tone table in the Brand Strategy One Pager. Specific dos and don'ts. 3. **Audience:** Who the brand is for. How this shapes language, cultural references, visual choices, and assumed knowledge. 4. **The enemy:** What the brand is against. The assistant flags when any output drifts toward the enemy's territory — whether that's copy, imagery, tone, or concept. 5. **Product format:** The physical product is a sneaker. When describing, briefing, or generating anything involving the product, the assistant always references this format. 6. **Guardrails:** 3-4 rules the assistant always follows across all outputs. Example: never use [category jargon], always refer to the product as [name], never produce anything that could belong to [competitor]. **Rules:** - 300 words max - Written as direct instructions to an AI (e.g. "You are...", "Always...", "Never...") - Must include an instruction to always reference the knowledge documents in this folder before responding - Plain language. No brand poetry - Every instruction must be actionable, not aspirational

Step 07

Visual identity and logo

Stay inside your brand folder. Two parts: build the visual brief and mood board, then brainstorm and generate the logo.

Visual identity brief

Ask the Brand Assistant to write a compiled visual identity brief directly — colour palette, type direction, visual feeling, photography direction, and what the brand never looks like.

H+Co ChatGPT — inside brand folderMeta-prompting

Using the Brand Strategy One Pager in this folder's knowledge, write a visual identity brief for this brand. **Sections:** 1. **Colour palette:** 4-5 colours. For each: hex code, colour name, and where it's used. Present as a table. 2. **Typography direction:** 2-3 sentences. Include specific font names if chosen, plus weight, shape, spacing, and personality. 3. **Visual feeling:** 5 descriptive phrases that capture the brand's visual world. 4. **Photography direction:** 3-4 sentences on the photographic style. 5. **What this brand never looks like:** 3-4 specific visual traits to avoid. Be concrete. **Rules:** - Total: 250 words max - Every description must be specific enough for an image generation tool to act on - Plain language. No subjective art-speak ("evocative", "resonant", "elevated") - Hex codes must be real and usable

Paste the visual identity brief into your Google Doc.

Mood board

Open a new chat. Select Nano Banana Pro as the model. Paste your visual identity brief, then this prompt:

Nano Banana ProAI-to-image prompting

Logo

Go back to your brand folder. Brainstorm logo directions with the Brand Assistant, then generate in Nano Banana Pro.

H+Co ChatGPT — inside brand folder

Based on the Brand Strategy One Pager and visual identity brief in this folder's knowledge, I want to brainstorm logo directions for this brand. Ground your thinking in these specific details from the Brand Strategy One Pager: - **Brand name:** Use the name as the starting point — how do the letterforms, length, and rhythm of the name shape the logo? - **Tone:** Pull from the "Sounds like" / "Never sounds like" table. The logo's visual personality should match the tone the brand speaks in. - **The enemy:** The logo must never visually resemble the category behaviour the brand opposes. Use this as a filter. - **The word:** The one word the brand owns. Consider whether the logo can embody or reinforce this concept visually. - **The person:** Who this brand is for. The logo needs to feel credible to this audience at first glance. I need you to think through: - What type of logo suits this brand — icon, wordmark, lettermark, or combination mark? - What shapes, symbols, or letterforms feel right for the tone? - What needs to work at small scale (app icon, tongue label, heel tab, and outsole stamp on a sneaker)? Propose three distinct directions. Each should explore a different logo type or visual concept, not three variations of the same idea. For each: the logo type (icon, wordmark, combination, etc.), a one-sentence description, and what makes it right for this brand. Then, for the direction I choose, write a single structured image generation prompt for Nano Banana Pro. The prompt should follow these rules: subject, environment, camera, mood in that order. 100-400 words. Only describe what's visible in the image.

Take the image generation prompt into Nano Banana Pro and generate. Iterate with specific feedback:

Nano Banana Pro

Save your best logo and mood board to your Google Doc.

Week Three

Step 08

Create your product mockupAI-to-image prompting

Your Brand Assistant doesn't know your product's physical form yet. Stay in your brand folder and define it, then generate a hero shot.

Define your product

H+Co ChatGPT — inside brand folder

Generate your product image

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Brainstorm and shoot

Stay in the same conversation. Brainstorm shot concepts, pick one, get a brief, then generate.

In the same chat

Pick a concept and get a shot brief:

In the same chat

Open a new chat in Nano Banana Pro. Upload your product image as a reference and send:

Nano Banana ProAttach: Product Image

Step 09

Create your billboard adPrompt writing

Brainstorm a campaign concept, then execute it as an out-of-home billboard.

Brainstorm your campaign

H+Co ChatGPT — inside brand folder

Pick a concept and headline. Then write the shot brief:

Write the shot brief and generate

In the same chat

Open a new chat in Nano Banana Pro. Upload your brand logo and send:

Nano Banana ProAttach: Brand Logo

Mock it up

Save your best billboard image. Upload it to the same chat and send:

Nano Banana ProAttach: OOH Execution

You're all set for Session 4. Your brand has a name, a strategy, a visual identity, a logo, a Brand Assistant, a product mockup, and a billboard ad. Everything you need to start on brand film and live website on Thursday.